Social Media, Marketing Specialist

This is a fully remote position, open to applicants in Honduras.

📋 Description

• Take charge of the social strategy, calendar, content production, posting, and community management for all brands across Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts.

• Create and edit reels, short-form videos, carousels, property showcases, market highlights, and owner testimonials.

• Collaborate with local teams or freelancers for on-site content capture.

• Generate AI-enhanced creative materials, including scripts, hook variations, captions, and the resizing and repurposing of shoots into multiple assets.

• Design campaigns for real estate agents, referral programs, co-branded content, lunch-and-learn sessions, and partner toolkits.

• Organize and manage owner mixers, agent events, sponsorships, and local activations from budgeting and invitations to follow-up and CRM entry.

• Assist with department projects, including brand launches, rebranding efforts, print collateral, and promotional items.

• Monitor clicks, sessions, owner leads, agent referrals, and bookings driven by social media and events for each brand.

• Develop reusable event and agent campaign playbooks.

⛳️ Requirements

• Proven experience in creating and marketing content, with the ability to quickly and effectively edit short-form videos.

• Strong organizational skills to manage the calendars of 8 brands and coordinate an event within the same week.

• Experience in planning and coordinating events remotely, handling everything from invitations and logistics to follow-up.

• Daily familiarity with AI tools such as CapCut, Descript, Canva AI, Claude, or ChatGPT as part of the creative workflow.

• A transparent approach to performance and a readiness to adjust tactics when certain strategies do not yield leads.

• Excellent proficiency in written and spoken English.

• Experience in STR, hospitality, travel, or real estate marketing is an advantage.

• Existing relationships with real estate agents in the company's markets, experience managing social for multiple brands, or basic knowledge of Meta Ads are beneficial.

🏝️ Benefits

• Competitive salary with performance-based incentives.

• Opportunities for professional development and growth within the company.

• A collaborative and dynamic work environment.

• Flexible working hours and remote work options.

• Access to cutting-edge tools and technology to enhance creative processes.