Social Media and Marketing Specialist

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Oversee the social media strategy, calendar management, content production, posting, and community engagement for all brands on platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube Shorts.

• Generate, edit, and publish reels, short-form videos, carousels, property showcases, market highlights, and testimonials from owners.

• Collaborate with local teams or freelancers to capture on-site content effectively.

• Utilize AI tools for scriptwriting, generating hook variations, crafting captions, resizing, and transforming shoots into multiple assets.

• Design campaigns for real estate agents, referral programs, co-branded content, lunch-and-learns, and partner toolkits.

• Organize and manage owner mixers, agent events, sponsorships, and local activations, handling everything from budget allocation and invitations to follow-up and CRM data entry.

• Assist with departmental projects including brand launches, rebranding efforts, print materials, and promotional items.

• Monitor metrics such as clicks, sessions, owner leads, agent referrals, and bookings generated through social media and events for each brand.

• Develop reusable playbooks for events and agent campaigns.

• Collaborate with brand teams, local personnel, and freelancers across the organization; report directly to the Marketing Director.

⛳️ Requirements

• Proven experience in creating and marketing content, particularly in editing short-form videos efficiently and effectively.

• Strong organizational skills to manage calendars for 8 brands and coordinate an event within the same week.

• Experience in planning and executing events remotely, including invitations, logistics, and follow-up processes.

• Daily familiarity with AI tools such as CapCut, Descript, Canva AI, Claude, or ChatGPT as part of the creative workflow.

• Transparency regarding performance metrics and a willingness to adapt strategies if content fails to generate leads.

• Exceptional written and verbal communication skills in English.

• Experience in STR, hospitality, travel, or real estate marketing is advantageous.

• Existing connections with real estate agents in the company’s markets, experience managing social media for multiple brands, or a foundational knowledge of Meta Ads is a plus.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Opportunities for professional growth and development.

• Flexible working hours and remote work options.

• Collaborative and innovative work environment.