Social Media Marketing Manager – Healthcare

This is a fully remote position, open to applicants in Virginia, +1 more state.

📋 Description

• Oversee Instagram, Facebook, TikTok, LinkedIn, and YouTube platforms

• Produce B2B content specifically for LinkedIn and consumer-oriented content for other platforms

• Design social media campaigns aligned with business objectives, seasonal events, audience demands, and trends

• Establish and manage a continuous 30-day content and campaign calendar

• Generate creative ideas and compose hooks, captions, and post text

• Design daily posts in Canva utilizing templates, existing resources, carousels, user-generated content, and simple short-form videos

• Contribute to the development of the UGC and creator strategy, particularly for TikTok and Instagram

• Interact with relevant accounts, creators, communities, partners, and B2B audiences

• Experiment with concepts to enhance reach, website traffic, and conversion rates

• Monitor performance on a weekly basis and suggest scaling, modifying, or discontinuing efforts

• Identify top-performing content for potential paid promotion

• Assist in defining the social media aesthetic, including templates and content formats

• Take ownership of campaign concepts, direction, and daily execution

• Raise any content or comment issues as needed in accordance with healthcare marketing compliance

• Collaborate with marketing teams, creative partners, and any additional creative support

⛳️ Requirements

• Demonstrated experience in growing social media accounts with results that exceed follower counts and managing campaigns from conception to outcome

• Exceptional written English skills and proficient social copywriting abilities

• Strong Canva proficiency, sound visual judgment, and experience with short-form videos

• Highly organized and adept at analyzing performance data

• Creative, proactive, and capable of working independently as well as with marketing and creative teams

• Comfortable using AI tools to enhance efficiency, with the discernment to avoid generic, AI-generated content

• Experience in healthcare or regulated industries is a must

• Familiarity with, or a willingness to swiftly learn about, healthcare marketing regulations, including patient privacy (HIPAA), appropriate health claims, and when to escalate content or comments

• Ability to independently create most daily social posts using Canva

• A brief introduction and 2 to 3 examples of social content or campaigns that you have personally contributed to are required for application

• Review DrHouse's website and social media channels prior to the interview

• Prepare for an in-depth discussion regarding DrHouse's current social media presence, growth strategies, and conversion objectives

🏝️ Benefits

• Part-time position

• Remote work opportunity

• Regular overlap with U.S. Central Time (CT) business hours