Social Media Marketing Manager – Healthcare

This is a fully remote position, open to applicants in Oklahoma.

📋 Description

• Oversee the management of Instagram, Facebook, TikTok, LinkedIn, and YouTube platforms.

• Produce B2B content tailored for LinkedIn and consumer-focused content for other social media channels.

• Design social campaigns aligned with business goals, seasonal events, audience requirements, and current trends.

• Establish and maintain a dynamic 30-day content and campaign calendar.

• Generate creative ideas and draft engaging hooks, captions, and post copy.

• Utilize Canva to create regular posts using templates, existing assets, carousels, user-generated content, and simple short-form videos.

• Contribute to the development of the user-generated content (UGC) and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to enhance reach, website traffic, and conversion rates.

• Monitor performance on a weekly basis and suggest areas for scaling, modification, or discontinuation.

• Identify top-performing content for paid promotion opportunities.

• Assist in defining the social media aesthetic, including templates and content formats.

• Take ownership of the concept, direction, and daily implementation of social content.

• Elevate any content or comments as necessary and facilitate compliance review prior to publishing.

⛳️ Requirements

• Demonstrated experience in expanding social media accounts with outcomes exceeding mere follower counts, and managing campaigns from concept to results.

• Exceptional proficiency in written English and strong social media copywriting abilities.

• Advanced skills in Canva, sound visual judgment, and experience with short-form video content.

• Highly organized with a comfort level in analyzing performance data.

• Creative, proactive, and capable of working independently as well as collaboratively with marketing and creative teams.

• Familiarity with utilizing AI tools to enhance productivity while exercising discernment to avoid clichéd, AI-generated content.

• Experience in the healthcare or regulated industry is essential.

• Understanding of healthcare marketing regulations, including patient privacy (HIPAA), appropriate health claims, and content escalation protocols.

• Willingness to maintain regular overlap with U.S. Central Time (CT) business hours.

• A brief introduction along with 2 to 3 examples of social content or campaigns that you personally contributed to as part of the application process.

🏝️ Benefits

• Opportunity for remote work.

• Regular overlap with U.S. Central Time (CT) business hours.