Social Media Marketing Manager – Healthcare

This is a fully remote position, open to applicants in New Mexico.

📋 Description

• Oversee social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Produce B2B content specifically for LinkedIn while developing consumer-focused content for other platforms.

• Create social media campaigns aligned with business objectives, seasonal trends, audience demands, and relevant trends.

• Establish and manage a rolling 30-day content and campaign schedule.

• Generate innovative ideas and compose engaging hooks, captions, and post text.

• Design daily posts in Canva utilizing templates, existing assets, carousels, user-generated content (UGC), and simple short-form videos.

• Assist in formulating the UGC and creator strategy, particularly for TikTok and Instagram.

• Interact with pertinent accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to enhance reach, website traffic, and conversion rates.

• Monitor performance on a weekly basis and advise on what should be scaled, modified, or discontinued.

• Identify top-performing content for potential paid promotion.

• Contribute to defining the social media aesthetic, including templates and content formats.

• Take ownership of the concept, direction, and daily implementation.

• Elevate content or comments for review when necessary due to healthcare compliance issues.

• Review DrHouse's website and social media channels prior to the interview, discussing its online presence, growth, and conversion objectives.

⛳️ Requirements

• Demonstrated experience in expanding social media accounts with measurable results, beyond just follower numbers, and managing campaigns from inception to outcome.

• Exceptional proficiency in written English along with strong social media copywriting abilities.

• Advanced skills in Canva, good visual judgment, and experience with short-form video content.

• Highly organized and adept at analyzing performance data.

• Creative, proactive, and capable of working autonomously as well as collaboratively with marketing and creative teams.

• Comfortable utilizing AI tools to enhance efficiency, while exercising discretion to avoid generic, AI-generated content.

• Experience in the healthcare or regulated industry is essential.

• Familiarity with, or eagerness to quickly learn, healthcare marketing regulations, including patient privacy (HIPAA), appropriate health claims, and conditions for escalating content or comments.

• Regular availability during U.S. Central Time (CT) business hours.

• Ability to provide a brief introduction along with 2 to 3 examples of social content or campaigns created personally.

🏝️ Benefits

• Flexible remote work environment.

• Regular overlap with U.S. Central Time business hours.