Social Media Manager, Dental

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the organic social strategy for U.S. Henry Schein Dental, encompassing KPIs, competitive analysis, and alignment with business objectives.

• Keep track of platform modifications, algorithm changes, audience engagement, and revise social media best practices accordingly.

• Collaborate with Corporate Communications concerning the corporate brand, reputation, enterprise narratives, advocacy, and executive messaging.

• Create, design, produce, and edit social-first posts, graphics, and short-form videos.

• Work alongside creative resources for specialized or higher-production projects.

• Oversee publishing on Meta, TikTok, YouTube, LinkedIn, and additional social platforms.

• Develop and maintain a shared content calendar in conjunction with Corporate Communications.

• Leverage AI tools for ideation, drafting, and optimizing workflows.

• Promptly respond to comments, direct messages, and mentions while maintaining brand consistency.

• Identify and acknowledge brand advocates.

• Seek, manage, and evaluate influencer and brand ambassador partnerships.

• Monitor reach, engagement, follower growth, and conversions; translate results into actionable recommendations.

• Utilize social listening tools to gauge brand sentiment and pinpoint trends or concerns.

• Collaborate with Paid Media to synchronize organic and paid initiatives.

• Report reputational, media, executive, employee, legal, regulatory, or enterprise-wide issues to Corporate Communications.

• Implement escalation protocols for sensitive interactions.

• Adhere to social governance standards regarding access, security, permissions, approvals, records retention, and community guidelines.

• Partner with marketing, sales, creative, and Corporate Communications on integrated campaigns and company-wide initiatives.

⛳️ Requirements

• Generally 8+ years of increasing responsibility; experience in social media management or digital marketing is preferred.

• Bachelor's degree or equivalent in a relevant field; industry certifications are advantageous.

• Ideal candidate resides or works within the Eastern or Central time zones.

• Experience with Sprout Social, Hootsuite, or similar social media management platforms.

• Proficient in Meta Business Suite, LinkedIn Campaign Manager, and TikTok Ads.

• Excellent copywriting skills.

• Proficient in Canva, Adobe Creative Suite, or similar tools.

• Comfortable creating and editing short-form videos.

• Knowledgeable in social analytics, Google Analytics, and UTM tracking.

• Familiar with social listening tools such as Meltwater, Brandwatch, Sprinklr, or Mention.

• Understanding of paid media, content marketing, SEO, FTC disclosure regulations, and platform advertising policies.

• Comfortable utilizing AI tools for brainstorming, drafting, and workflow enhancement.

• Strong skills in planning and project management, independent decision-making, budget oversight, and presentation abilities.

• Willingness to travel, typically less than 25%.

🏝️ Benefits

• Eligibility for bonuses.

• Medical, Dental, and Vision Coverage.

• 401K Plan with Company Match.

• Paid Time Off (PTO).

• Paid Parental Leave.

• Income Protection.

• Work-Life Assistance Program.

• Flexible Spending Accounts.

• Educational Benefits.

• Worldwide Scholarship Program.

• Opportunities for volunteering.