Social Media Marketing Manager – Healthcare

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Produce B2B content specifically for LinkedIn and consumer-focused content for other channels.

• Design social campaigns that align with business goals, seasonal events, audience preferences, and current trends.

• Establish and manage a dynamic 30-day content and campaign calendar.

• Generate creative concepts and write engaging hooks, captions, and post copy.

• Utilize Canva to create daily posts using templates, existing assets, carousels, user-generated content, and simple short-form videos.

• Assist in developing the user-generated content and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to enhance reach, website traffic, and conversion rates.

• Monitor performance on a weekly basis and provide recommendations on what to scale, alter, or discontinue.

• Identify top-performing content for paid promotion.

• Contribute to the establishment of the social media aesthetic, including templates and content formats.

• Take ownership of the concept, direction, and daily execution of social media initiatives.

• Escalate healthcare-related content or comments as necessary and coordinate compliance reviews prior to publishing when required.

⛳️ Requirements

• Demonstrated success in growing social media accounts with measurable results beyond follower counts, and managing campaigns from concept to completion.

• Exceptional written English skills and a strong aptitude for social copywriting.

• Proficiency in Canva, with good visual judgement and experience in creating short-form videos.

• Highly organized with the ability to analyze performance data effectively.

• Creative, self-motivated, and capable of working autonomously as well as collaboratively with marketing and creative teams.

• Comfortable utilizing AI tools to enhance productivity while exercising discretion to avoid generic, AI-generated content.

• Experience in the healthcare or regulated industry is essential.

• Familiarity with or willingness to quickly learn healthcare marketing regulations, including patient privacy (HIPAA), appropriate health claims, and the protocol for escalating content or comments.

• Ability to produce daily posts using Canva, templates, existing assets, carousels, user-generated content, and simple short-form videos.

• Required to submit a brief introduction along with 2 to 3 examples of social content or campaigns that you have personally contributed to.

• Must review DrHouse's website and social media channels prior to the interview.

🏝️ Benefits

• Part-time position.

• Regular alignment with U.S. Central Time (CT) business hours.