Social Media Marketing Manager – Healthcare

This is a fully remote position, open to applicants in Alabama.

📋 Description

• Oversee social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Develop B2B content specifically for LinkedIn and consumer-focused content for other channels.

• Create social media campaigns aligned with business objectives, seasonal events, audience preferences, and current trends.

• Establish and manage a dynamic 30-day content and campaign calendar.

• Generate creative ideas and write engaging hooks, captions, and post content.

• Design daily posts in Canva using templates, existing assets, carousels, user-generated content (UGC), and simple short-form videos.

• Assist in formulating UGC and creator strategies, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to enhance reach, website traffic, and conversion rates.

• Monitor performance on a weekly basis and provide recommendations on what to scale, modify, or discontinue.

• Identify top-performing content for potential paid promotion.

• Help establish the social media aesthetic, including templates and content formats.

• Take ownership of the concept, direction, and daily execution of social media activities.

• Escalate content or comments when necessary and coordinate compliance reviews prior to publishing.

• Analyze DrHouse's website and social media channels to identify opportunities for enhancing social presence, growth, and conversion.

⛳️ Requirements

• Demonstrated experience in growing social media accounts with results that extend beyond follower counts and managing campaigns from inception to outcome.

• Exceptional written English skills and strong abilities in social copywriting.

• Proficient in using Canva.

• Possess good visual judgment.

• Experience with short-form video content.

• Highly organized and adept at interpreting performance data.

• Creative, proactive, and capable of working both independently and collaboratively with marketing and creative partners.

• Comfortable utilizing AI tools to enhance efficiency, with the discernment to avoid generic, AI-generated content.

• Experience in the healthcare or regulated industry is mandatory.

• Understanding of, or a willingness to rapidly learn, healthcare marketing regulations, including HIPAA, appropriate health claims, and content/comment escalation.

• Ability to present 2 to 3 examples of personally created social media content or campaigns.

🏝️ Benefits

• Part-time position.

• Regular overlap with U.S. Central Time (CT) business hours.