Social Media Marketing Manager – Healthcare

This is a fully remote position, open to applicants in Tennessee.

📋 Description

• Oversee the management of Instagram, Facebook, TikTok, LinkedIn, and YouTube platforms.

• Produce B2B content specifically for LinkedIn and consumer-oriented content for other social media channels.

• Design social campaigns aligned with business objectives, seasonal trends, audience interests, and current trends.

• Establish and maintain a dynamic 30-day content and campaign calendar.

• Brainstorm and craft engaging hooks, captions, and post text.

• Generate daily posts in Canva utilizing templates, existing assets, carousels, user-generated content (UGC), and straightforward short-form videos.

• Assist in developing the UGC and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to enhance reach, website traffic, and conversion rates.

• Monitor performance on a weekly basis and advise on what to scale, modify, or discontinue.

• Identify top-performing content for potential paid promotion.

• Contribute to defining the social media look and feel, including templates and content formats.

• Take ownership of ideas, strategic direction, and day-to-day execution.

• Acquire knowledge and apply healthcare marketing regulations, including HIPAA, appropriate health claims, and escalation of content/comments.

• Organize compliance reviews for content as necessary.

⛳️ Requirements

• Demonstrated success in growing social media accounts with outcomes that extend beyond follower counts and executing campaigns from concept to outcome.

• Exceptional written English and strong skills in social media copywriting.

• Proficient in Canva, possessing good visual judgment, and experienced in short-form video creation.

• Highly organized and adept at interpreting performance data.

• Creative, proactive, and capable of working autonomously as well as collaboratively with marketing and creative teams.

• Comfortable utilizing AI tools to enhance efficiency, with a discerning eye to avoid generic, AI-generated content.

• Experience in healthcare or regulated industries is mandatory.

• Must have regular availability that overlaps with U.S. Central Time (CT) business hours.

• Required to submit a brief introduction along with 2 to 3 examples of social content or campaigns that were personally created.

• Must review the DrHouse website and social channels prior to the interview.

• Should be ready for an in-depth discussion regarding the company's current social media presence, growth, and conversion objectives.

🏝️ Benefits

• Flexible remote work options.

• Regular availability that overlaps with U.S. Central Time (CT) business hours.

• Opportunities to collaborate with marketing and creative teams.

• Access to AI tools to enhance productivity.