Senior Paid Social Media Buyer

This is a fully remote position, open to applicants in Mexico, +5 more countries.

📋 Description

• Strategize, initiate, oversee, and enhance paid social campaigns across Meta, TikTok, Pinterest, and Reddit, focusing primarily on Meta.

• Administer budgets, target audiences, funnel segmentation, media strategies, and testing methodologies that align with lead generation, sales, and signup objectives.

• Create frameworks for creative testing and convert campaign requirements into briefs for static, video, UGC, and motion content across TOF, MOF, and BOF stages.

• Establish and confirm conversion tracking, including pixels, CAPI, and platform events, while utilizing attribution tools to assess campaign effectiveness.

• Examine advertising and CRM data to uncover creative successes, funnel deficiencies, lead quality patterns, and opportunities for scaling.

• Generate performance reports and convey insights, KPI outcomes, and optimization suggestions to both internal and external stakeholders.

• Partner with creative, CRO, SEO, and strategy teams to ensure cohesive, high-performing campaigns.

• Assist with the setup, tracking, QA, and optimization of Google Ads campaigns as necessary.

⛳️ Requirements

• 4–7 years of direct experience in managing paid social campaigns.

• Extensive knowledge of Meta Ads Manager, including campaign creation, testing, budget management, and audience targeting.

• Familiarity with at least one additional platform: TikTok, Pinterest, or Reddit.

• Proven capability to brief, test, optimize, and scale creative content for enhanced performance.

• Strong grasp of full-funnel planning, encompassing TOF, MOF, and BOF strategies.

• Competence in performance metrics such as CPA, ROAS, MER, and indicators of funnel health.

• Experience with CRM platforms like HubSpot, Zoho, or GoHighLevel for cross-referencing advertising and lead data.

• Excellent analytical, reporting, and communication skills.

• Familiarity with third-party attribution platforms such as Triple Whale, Northbeam, or Wicked Reports is advantageous.

• Experience with Google Ads across Search, Performance Max, Demand Gen, and/or Shopping is highly desirable.

• Knowledge of GA4, Google Tag Manager, Shopify, or similar eCommerce platforms is a plus.

• Previous agency experience managing multiple accounts is preferred.

• Strong skills in spreadsheets and reporting tools such as Google Sheets and Looker Studio.

• Interest in leveraging AI tools to enhance media planning and buying processes is beneficial.

• Availability from Monday to Friday, 9:30 AM–5:30 PM Eastern Time (EST).

🏝️ Benefits

• Fully remote work environment

• Stable, long-term collaboration

• Clear scope of responsibilities and structured workflows

• Training and onboarding support

• Opportunity to work with international teams

• Exposure to modern tools and professional processes

• Supportive and collaborative work culture

• Opportunity for skill development and career growth