Social Media Marketing Manager – Healthcare

This is a fully remote position, open to applicants in Mississippi.

📋 Description

• Oversee the management of social media platforms including Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Generate B2B content tailored for LinkedIn while creating consumer-focused content for other platforms.

• Design social media campaigns that align with business objectives, seasonal events, audience demands, and current trends.

• Create and sustain a dynamic 30-day content and campaign calendar.

• Conceptualize ideas and craft engaging hooks, captions, and post narratives.

• Produce daily posts using Canva, utilizing templates, existing assets, carousels, user-generated content (UGC), and basic short-form video.

• Assist in developing the UGC and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with new ideas to boost reach, website traffic, and conversion rates.

• Monitor performance on a weekly basis and suggest strategies for scaling, modifying, or discontinuing initiatives.

• Identify top-performing content for potential paid promotion.

• Contribute to establishing the social media aesthetic, including templates and content formats.

• Take ownership of social content concepts, direction, and daily execution.

• Raise issues regarding content or comments as necessary and coordinate compliance reviews prior to publication.

⛳️ Requirements

• Demonstrated experience in growing social media accounts with measurable outcomes beyond just follower counts, managing campaigns from ideation to execution.

• Exceptional written English skills along with strong social media copywriting abilities.

• Proficient in Canva, possessing good visual judgement and experience with short-form video content.

• Highly organized and adept at interpreting performance data.

• Creative, proactive, and able to work independently as well as collaboratively with marketing and creative teams.

• Comfortable utilizing AI tools to enhance efficiency while exercising discretion to avoid generic, AI-generated content.

• Experience in healthcare or regulated industries is essential.

• Familiarity with, or a readiness to quickly learn, healthcare marketing regulations including HIPAA, appropriate health claims, and content/comment escalation procedures.

• Capability to create daily social media posts using Canva, templates, existing assets, carousels, UGC, and basic short-form video.

• A brief introduction and 2 to 3 examples of social content or campaigns personally created must be provided.

🏝️ Benefits

• Part-time employment opportunity.

• Flexible remote work arrangement.

• Regular overlap with U.S. Central Time business hours.