Social Media Marketing Manager

This is a fully remote position, open to applicants in Virginia, +1 more state.

📋 Description

• Oversee the management of Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Develop B2B content for LinkedIn and consumer-focused content for other platforms.

• Create social media campaigns aligned with business objectives, seasonal opportunities, audience preferences, and current trends.

• Establish and maintain a dynamic 30-day content and campaign calendar.

• Generate innovative ideas and craft hooks, captions, and post text.

• Utilize Canva to design daily posts based on templates, existing assets, carousels, user-generated content, and brief video clips.

• Assist in formulating the UGC and creator strategy, particularly for TikTok and Instagram.

• Interact with relevant accounts, creators, communities, partners, and B2B audiences.

• Experiment with ideas to enhance reach, drive website traffic, and boost conversions.

• Monitor performance weekly and provide recommendations on what to amplify, modify, or discontinue.

• Identify top-performing content for paid promotion.

• Contribute to establishing the social media aesthetic, including templates and content formats.

• Take ownership of the concept, direction, and daily execution.

• Escalate content or comments as necessary in accordance with healthcare marketing regulations and compliance reviews.

⛳️ Requirements

• Demonstrated experience in growing social media accounts with measurable results beyond just follower counts, and managing campaigns from conception to outcomes.

• Exceptional proficiency in written English and strong social media copywriting capabilities.

• Advanced skills in Canva, good visual discernment, and experience with short-form video production.

• Highly organized with the ability to interpret performance data comfortably.

• Creative, self-motivated, and capable of working both independently and collaboratively with marketing and creative teams.

• Proficient in using AI tools to enhance efficiency, with the discernment to avoid generic, AI-generated content.

• Experience in healthcare or regulated industries is advantageous.

• Ability to comprehend or quickly learn healthcare marketing regulations, including patient privacy (HIPAA), valid health claims, and when to escalate content or comments.

• Capability to provide a brief introduction along with 2 to 3 examples of social content or campaigns that you have personally contributed to.

• Review DrHouse's website and social media channels prior to the interview.

🏝️ Benefits

• Flexible part-time schedule of up to 25 hours per week.

• Regular overlap with U.S. Central Time (CT) business hours.

• Opportunity for additional creative support in advanced design, animation, or video editing.