Social Media Manager – Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the organic and social media strategy for platforms including Instagram, TikTok, Facebook, and YouTube Shorts.

• Develop and oversee quarterly, monthly, and live content roadmaps and schedules.

• Lead the creation of content concepts, hooks, formats, series, trend adaptations, and creative direction.

• Organize filming days, prioritize scripting, and ensure a consistent production pipeline.

• Oversee content deliverables involving talent, agencies, editors, designers, and ambassadors.

• Manage the content deliverable pipeline using ClickUp, enforcing deadlines and maintaining quality standards.

• Route content through quality control and brand review processes.

• Keep organized and accessible asset libraries for easy retrieval.

• Create comprehensive channel-level reports that include metrics on growth, engagement, views, saves, shares, cadence, outliers, and booked sales calls.

• Own weekly organic scorecards to report performance and changes to leadership.

• Ensure proper tracking hygiene by managing links, UTMs, bios, and descriptions.

• Establish a CTA strategy and identify organic content suitable for repurposing by the paid team.

• Build and manage ManyChat keyword-triggered flows while coordinating with email automation efforts.

• Audit and refresh lead magnets, releasing new PDFs, recipes, and guides on a monthly basis.

• Align social media and chat interactions with the sales follow-up schedule.

• Ensure timely and on-brand responses to comments, DMs, and community inquiries.

• Highlight testimonials and client successes for content creation.

• Identify and manage opportunities for podcasts, creator collaborations, and cross-posting efforts.

• Support the ambassador program by providing briefs, scripts, and maintaining a current content vault.

⛳️ Requirements

• Proven experience in developing organic strategies with measurable results.

• Background in creating an organic strategy from the ground up or revitalizing a failing one.

• Demonstrated success in follower growth, engagement, views, and ideally leads or revenue generation.

• Exceptional organizational skills with experience in building calendars, trackers, and documented processes.

• Proven track record of producing breakout content and explaining the strategies behind it.

• Experience in crafting hooks, formats, series, and adapting to trends.

• Demonstrated ability to manage and grow a high-performing Instagram account.

• Strong preference for candidates with experience in DTC, wellness, fitness, or coaching.

• Preferred experience with TikTok, YouTube Shorts, and Facebook.

• Comfortable working with reporting, engagement data, conversion metrics, analytics, and attribution.

• Experience coordinating creative production involving editors, designers, agencies, and on-camera talent.

• Hands-on experience with ManyChat or similar chat-automation tools.

• Familiarity with email marketing and automation platforms as well as funnel logic.

• Understanding of lead magnet strategies and how content, chat, and email can convert audiences into customers.

• Strong writing proficiency with the ability to craft concise, impactful copy at a fifth-grade reading level.

• Self-starter mentality and comfort in taking ownership of outcomes within a small in-house team.

• Familiarity with TikTok Shop or e-commerce-related content is an advantage.

• Experience in briefing, training, or managing ambassador or affiliate creators is a plus.

• Experience in establishing an in-house content function is a plus.

• Familiarity with tools such as ClickUp, Metricool, Canva, or similar platforms is an advantage.

🏝️ Benefits

• Performance-based bonuses and incentives aligned with individual and company achievements.

• Opportunities to enhance earnings through performance.