Senior Social Media Manager

This is a fully remote position, open to applicants in Malta.

📋 Description

• Formulate and implement digital marketing strategies that align with the company's and brand's objectives.

• Spearhead the organic growth strategy across various brands and digital platforms.

• Oversee and manage social media channels, including X, Facebook, Instagram, YouTube, and TikTok.

• Develop and maintain content calendars across multiple platforms and brands.

• Produce compelling copy and content tailored to diverse audiences and platforms.

• Plan and execute content centered around significant sports events, iGaming occasions, entertainment, and pertinent cultural moments.

• Generate reactive and real-time content in response to trends, news, and live events.

• Identify and leverage trends, virality tactics, and A/B testing to enhance reach and engagement.

• Create creative briefs and collaborate with design and content teams as necessary.

• Request and repurpose clips from live streams and other content for digital channels.

• Build and nurture online communities across relevant platforms, including Discord.

• Monitor social channels, moderate discussions, and respond to comments and messages.

• Analyze competitors, trends, and audience behavior to uncover new growth opportunities.

• Collaborate closely with content, design, media, marketing, and other teams to ensure campaigns and content are timely and relevant.

• Track and evaluate digital and social media performance and continuously refine strategies.

• Provide actionable insights and recommendations to internal teams to foster growth and performance.

⛳️ Requirements

• Demonstrated experience in digital marketing, social media, content marketing, or audience growth.

• Background in affiliate marketing, iGaming, sportsbook, sports media, entertainment, or a comparable digital landscape.

• Strong practical experience across Instagram, TikTok, X, Facebook, and YouTube.

• Proven track record of organically growing audiences and boosting engagement.

• Solid understanding of social media trends, viral content, and community engagement.

• Experience in creating or coordinating short-form videos, graphics, images, and other digital content.

• Excellent writing, communication, and creative storytelling abilities.

• Outstanding organizational skills, capable of managing multiple brands, platforms, and content calendars.

• Familiarity with digital and social media analytics to assess and enhance performance.

• Ability to thrive in a fast-paced environment and proactively identify new growth opportunities.

• Strong passion for sports, iGaming, entertainment, and internet culture.

🏝️ Benefits

• Flexible remote work arrangement.

• Full-time employment.