Social Media Manager – Recruitment, HR Industry

This is a fully remote position, open to applicants in Australia.

📋 Description

• Oversee and enhance the company's presence on LinkedIn, with some assistance for Instagram.

• Create and uphold a cohesive social media content calendar.

• Generate posts regarding recruitment and hiring trends, available job opportunities, recruitment insights, informative blogs, company updates, milestones, birthdays, employer branding content, and related events.

• Craft captivating captions and accompanying social media text.

• Design top-notch graphics and visual materials.

• Investigate video, motion graphics, and other engaging content formats.

• Schedule content and ensure a consistent publishing rhythm.

• Assess existing content to enhance the quality, creativity, and uniformity of the brand’s social media presence.

• Analyze competitors and industry trends to contribute fresh content ideas to the team.

• Proactively suggest new methods, formats, and campaigns.

• Collaborate with directors through regular check-ins to ensure content aligns with business objectives.

• Potentially publish on individual team members’ LinkedIn profiles.

• Potentially engage with the community and respond to comments and direct messages.

• Potentially develop marketing materials and assist with website and broader brand/marketing initiatives.

• Potentially produce additional HR-related content.

⛳️ Requirements

• Demonstrated experience in social media management, specifically on LinkedIn.

• Background in creating content for B2B, recruitment, HR, professional services, or agency settings is highly valued.

• Strong skills in copywriting and content creation.

• Excellent visual design abilities and a keen sense for branding.

• Experience in developing and managing social media content calendars.

• Capability to produce engaging and diverse content across graphics, written posts, blogs, and ideally video/motion content.

• In-depth understanding of LinkedIn content and engagement best practices.

• Ability to independently conceive and propose new ideas.

• Proactive nature and comfort in researching competitors to spot opportunities.

• Skill in maintaining brand consistency while integrating fresh and modern creative concepts.

• Strong attention to detail and dedication to consistent posting.

• Comfortable working autonomously with minimal oversight.

• Friendly and approachable personality suited for a collaborative team environment.

• Ability to harmonize the company's established heritage with a bold, contemporary approach.

• Proficiency or familiarity with Canva is required or preferred.

• Preferably experienced with CapCut for video editing.

• Candidates may utilize alternative tools if they demonstrate superior suitability for the role.

• Welcome proficiency in AI for content ideation, copywriting, video creation, or other marketing tasks while maintaining quality and authenticity.

• A portfolio showcasing previous social media work is essential.

• Availability during Australian business hours for approximately one regular weekly check-in.

• Must review LinkedIn content of competitor clients such as Who In The Zoo and The Talent Mill.

• Shortlisted candidates may be required to complete a trial task involving the creation of 1–2 sample LinkedIn posts and captions based on a provided brief.

🏝️ Benefits

• Flexible part-time schedule.

• Daily tasks do not need to align with Australian working hours.

• Approximately one regular weekly check-in, with the potential for an additional check-in as needed.

• Opportunity to support and modernize a well-established Australian recruitment and HR business.

• Potential future scope across team members’ LinkedIn accounts, community engagement, marketing materials, website support, broader brand/marketing initiatives, and additional HR-related content.