Social Media Manager – Contract

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of Empathy's organic social strategy and execution from start to finish, primarily focusing on LinkedIn and Instagram while exploring other platforms as necessary.

• Develop and nurture engaged audiences across consumer/member communities and B2B sectors, including insurers, wealth management firms, agents, advisors, benefits leaders, and HR professionals.

• Oversee copy and creative direction for platform-specific content, ensuring consistent publishing and collaboration with the Design team.

• Transform campaigns, product launches, research findings, reports, client stories, user testimonials, and brand highlights into social-first narratives tailored for each audience and channel.

• Propel thought leadership and amplify executive and employee presence on LinkedIn to engage and influence B2B buyers.

• Establish objectives, monitor engagement and audience growth, and convert performance analytics into creative strategies.

• Conduct ongoing testing of hooks, formats, timing, and approaches, and provide reports on the outcomes.

• Carefully uphold Empathy's brand voice with sensitivity and emotional intelligence surrounding themes of loss, caregiving, and serious illness.

• Employ AI tools to expedite ideation, production, and refinement without sacrificing quality or trust.

• Stay informed about platform trends, formats, and algorithm changes.

• Collaborate with Brand Design, Motion Design, and external partners as necessary.

⛳️ Requirements

• Over 7 years of experience in managing organic social media for a prominent, innovative brand, ideally covering both consumer and B2B audiences.

• Proven ability to grow and engage audiences with a data-driven and results-focused mindset.

• Exceptional writing skills paired with a clear creative vision and a passion for storytelling, along with the ability to guide our Design team and utilize the appropriate tools to realize ideas and achieve results.

• Strong expertise in LinkedIn (particularly for B2B thought leadership and amplification) and Instagram, with the capability to adapt to TikTok, YouTube, or X.

• Solid brand and storytelling instincts, combined with the emotional intelligence to approach sensitive subjects with care.

• Competence in converting complex or regulated topics into clear, impactful, and credible content.

• Strong understanding of B2B personas and how to make a brand appealing to business buyers, not solely consumers.

• Proficient in AI tools for content creation and workflow enhancement.

• Analytical skills: adept at social metrics and reporting, and capable of transforming data into creative decisions.

• A self-motivated individual who thrives in a fast-paced startup environment while managing multiple priorities simultaneously.

• Availability to work east coast hours.

• Bonus: experience in health technology, insurance or benefits, fintech, or another trust-sensitive, B2B2C field.

• Independent Contractor (1099).

• A portfolio showcasing links to social channels, campaigns, or content you have personally created, including your role and the results achieved.

🏝️ Benefits

• Competitive compensation.

• Opportunity to work in a dynamic and innovative environment.

• Flexibility in work hours.