Social Media Manager

This is a fully remote position, open to applicants in Florida, +1 more state.

📋 Description

• Develop and implement a social media strategy that aligns with global business and communication goals.

• Establish performance targets for follower growth, engagement, and share of voice within demand generation, brand marketing, and thought leadership initiatives.

• Design and execute 2–3 social-first campaigns annually.

• Enhance publicity and engagement related to the McLaren Racing partnership through both real-time and evergreen social content.

• Act as the final decision-maker for all content on corporate social media channels.

• Execute social-first programs and activations for key events.

• Curate content and oversee the editorial calendar, copywriting, creative development, and alignment with campaigns and announcements.

• Utilize AI tools and automation while ensuring appropriate human oversight.

• Monitor global social discussions relevant to Alteryx and its affiliates, including escalation and customer service responses.

• Assist executives in developing and maintaining their social media profiles.

• Lead the implementation of company-wide social media best practices and training initiatives.

• Manage and prioritize requests for information, social amplification, and cross-functional support.

• Analyze owned account data to track benchmark trends and audience preferences.

• Navigate unexpected communication challenges with sound judgment and professionalism.

• Collaborate with executives, internal and agency partners, creative teams, and business stakeholders to boost engagement, grow organic audiences, and enhance Alteryx’s brand presence.

⛳️ Requirements

• A minimum of 5 years of experience in social media, digital media, and/or external communications within the software industry, ideally for enterprise technology brands.

• Proven experience working with global brand, communications, public relations, analyst relations, and social media teams; contributing to a comprehensive global communications strategy.

• Extensive knowledge of LinkedIn, X, Facebook, Reddit, YouTube, and Instagram.

• Current experience in developing social media strategies and content.

• Familiarity with publishing platforms such as Hootsuite.

• Experience reporting social media performance, KPIs, and optimization metrics to internal stakeholders.

• Exceptional communication and presentation skills, capable of presenting cohesive plans to senior management in a clear and concise manner.

• Strong creative writing abilities.

• Understanding of the AI and analytics landscape.

• Ability to comply with U.S. export controls.

• A degree in business, marketing, communications, or journalism is preferred.

🏝️ Benefits

• Target annual bonus of 15% of base salary, contingent on individual and company performance.

• Monthly Connectivity Plus stipend of $150 to assist with remote work-related expenses.

• Annual reimbursement of $200 for home office expenses.

• Comprehensive medical, dental, and vision coverage.

• 401(k) plan with company match.

• Paid parental leave, caregiver leave, and flexible time off.

• Mental health support and wellness reimbursement.

• Opportunities for career development and education assistance.