Social Media Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of daily operations on Over The Moon's social media platforms, primarily focusing on Instagram.

• Create and manage the social content calendar, ensuring a balanced mix of wedding coverage, product promotions, editorial pieces, registry information, partnerships, and lifestyle content.

• Conceptualize, write, design, schedule, and publish social media posts.

• Generate innovative ideas for Reels, carousels, Stories, and other social-first formats.

• Craft captions that embody the unique Over The Moon voice: polished, editorial, warm, and culturally relevant.

• Oversee Instagram Stories, maintaining an active, timely, and carefully curated channel.

• Discover opportunities to transform existing OTM editorial, product, and community content into engaging social-first narratives.

• Collaborate with the wider marketing, editorial, merchandising, and creative teams to ensure social media aligns with key business objectives and launches.

• Provide live and real-time social media coverage during weddings, events, launches, collaborations, and other significant occasions.

• Analyze social performance and leverage insights to continually enhance content strategy and execution.

• Manage comprehensive influencer partnerships, identifying and evaluating creators that resonate with the brand, negotiating terms, and overseeing relationships from outreach to content delivery.

• Develop and implement a gifting strategy that introduces products to the right creators at optimal times to boost organic content and awareness.

• Utilize ShopMy as a primary channel for creator discovery, product seeding, and affiliate tracking, optimizing the program to increase reach and sales.

• Monitor and report on influencer and gifting performance, including content output, engagement metrics, and affiliate sales, to guide decisions on which partnerships to expand or discontinue.

• Assist in defining and evolving Over The Moon's social perspective.

• Ensure that every piece of content distinctly reflects OTM's identity while maintaining a high editorial standard.

• Bring a fashion-editorial approach to wedding coverage, with a keen eye for styling, photography, details, and storytelling.

• Identify the small moments that make a wedding narrative unique, from the dress and accessories to the flowers, tablescapes, venues, stationery, and unexpected details.

• Create recurring social franchises and editorial formats that can become recognizable signatures for OTM.

• Stay updated on trends in fashion, weddings, interiors, pop culture, creators, and emerging social media trends.

⛳️ Requirements

• 3–5+ years of experience in social media, editorial, content, or a related field; experience in weddings, fashion, luxury, lifestyle, or media is highly advantageous.

• Strong understanding of Instagram and the factors that drive content performance across Reels, Stories, carousels, and feed posts.

• Exceptional editorial judgment and a finely tuned visual sensibility.

• Outstanding writing and copy-editing abilities.

• Extensive knowledge of the wedding industry, including fashion, designers, photographers, and the broader luxury/lifestyle landscape.

• Highly organized, capable of managing a significant volume of submissions, deadlines, relationships, and content concurrently.

• Comfortable communicating directly with couples, photographers, brands, creators, and industry stakeholders.

• Proactive and resourceful—someone who identifies opportunities and takes initiative.

• Able to work efficiently without compromising quality or attention to detail.

• Strong grasp of social analytics and a keen interest in using data to guide creative decisions.

• A genuine passion for weddings, fashion, culture, and storytelling.

🏝️ Benefits

• Competitive salary and benefits package.

• Opportunities for professional development and growth.

• Collaborative and creative work environment.