Social Media, E-commerce Sales Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Develop and execute social media strategies that align with business growth and sales goals.

• Create, schedule, and share engaging content across LinkedIn, Facebook, Instagram, and other pertinent platforms.

• Plan and implement LinkedIn marketing campaigns aimed at UK schools, educational institutions, and businesses.

• Design professional graphics, promotional materials, advertisements, and multimedia content.

• Maintain a consistent brand identity across digital channels.

• Develop and oversee monthly content calendars.

• Monitor social media engagement, campaign performance, and lead generation efforts.

• Identify opportunities to enhance brand visibility and customer acquisition.

• Manage the company's online store and daily e-commerce operations.

• Oversee product listings, descriptions, images, and promotional content.

• Ensure a well-organized, professional, and user-friendly online shopping experience.

• Update website content, product information, and promotional campaigns regularly.

• Support improvements in website design, layout, and content management.

• Enhance customer engagement and online sales conversions.

• Collaborate with internal teams to ensure accurate product information and effective online promotions.

• Track e-commerce performance and identify opportunities for revenue growth.

• Generate qualified sales leads through social media and digital marketing initiatives.

• Develop campaigns targeting B2B customers, including schools, businesses, and public-sector organizations.

• Convert digital inquiries and customer interest into commercial opportunities.

• Work closely with the sales team to facilitate lead generation and achieve revenue targets.

• Identify new markets, customer segments, and digital sales opportunities.

• Monitor campaign performance against defined sales and lead-generation objectives.

• Create visual content using Canva, Adobe Creative Suite, or similar tools.

• Produce multimedia content for social media, marketing campaigns, and the e-commerce platform.

• Support website design and content updates using Shopify, WooCommerce, or similar platforms.

• Ensure that digital content is visually appealing, accurate, and commercially effective.

• Recommend enhancements to website presentation, usability, and customer experience.

• Within 90 days, establish a B2B social media content calendar, manage the online store, launch targeted campaigns, demonstrate measurable improvements, and implement digital revenue-growth opportunities.

⛳️ Requirements

• A minimum of 3 years of professional experience in social media management and e-commerce.

• Proven experience managing an online store or e-commerce platform.

• Strong track record in developing and executing LinkedIn marketing campaigns.

• Demonstrated ability to generate leads, inquiries, or sales through digital marketing.

• Hands-on experience with Shopify, WooCommerce, or similar e-commerce platforms.

• Strong graphic design and multimedia content creation skills.

• Proficiency in Canva, Adobe Creative Suite, or similar design software.

• Experience in creating and managing content calendars.

• Good understanding of B2B marketing and commercial sales objectives.

• Ability to manage website content and perform basic web design activities.

• Excellent written and spoken English language skills.

• Strong organizational skills and the ability to manage multiple projects independently.

• Commercially minded, proactive, and results-oriented.

• Comfortable working remotely during UK business hours.

• A mandatory portfolio showcasing examples of social media campaigns, LinkedIn campaigns, e-commerce websites or online stores, website design, or multimedia projects, along with campaign results, lead generation, or sales growth.

• Advantageous: experience in IT hardware, technology distribution, or IT reselling.

• Advantageous: previous experience marketing products or services to UK customers.

• Advantageous: experience targeting schools, educational institutions, or public-sector organizations.

• Advantageous: experience in a digital marketing agency or online retail business.

• Advantageous: knowledge of Microsoft 365.

• Advantageous: demonstrable experience in increasing online sales, improving conversions, or generating B2B leads.

• Advantageous: experience in independently managing digital marketing and e-commerce operations.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible working hours and remote work opportunities.

• Professional development and training opportunities.

• Dynamic and supportive work environment.