Social Media Director

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Take charge of and implement the social media strategy across platforms such as TikTok, Instagram, X, YouTube, Facebook, and other relevant channels.

• Oversee high-volume content operations from start to finish, including production, quality assurance, scheduling, publishing, and reporting.

• Conduct daily social media activities while building and leading a broader social media team.

• Provide live coverage and matchday content for major sporting events alongside continuous casino-related content.

• Establish and manage influencer, creator, and KOL programs aimed at achieving commercial objectives.

• Leverage AI, automation, scheduling, and analytics tools to enhance operational efficiency and speed.

• Collaborate with teams in Marketing, Partnerships, Performance, Product, Compliance, and more.

• Foster engaged communities and convert social traffic into quantifiable business outcomes.

• Monitor performance via tagged visits, registrations, and first-time deposits (FTDs).

• Stay updated on social, sports, casino, and iGaming trends to identify growth opportunities.

⛳️ Requirements

• Demonstrated experience in scaling large, multi-platform iGaming social channels.

• Strong background in both casino and sportsbook sectors.

• Proven track record of managing creator/influencer programs with measurable commercial results.

• Practical experience with AI, automation, scheduling, and analytics tools.

• Capability to rapidly develop processes, systems, and teams.

• A genuinely hands-on player-coach approach rather than solely a strategic or directorial role.

• Strong commercial acumen.

• Openness to being evaluated based on registrations, tagged traffic, and FTDs.

• Candidates must present 2–3 examples of channels they have managed, including URLs and significant metrics.

• Candidates should provide instances of personally managed creator/influencer programs and the tools or technologies utilized.

• Availability to cover live sports events, including nights and weekends.

• iGaming experience is essential and non-negotiable.

🏝️ Benefits

• Fully remote work arrangement.

• Remote consideration available for an exceptional candidate.

• Opportunity to join a rapidly growing iGaming company during a period of hyper-growth.