Social & Content Planner

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Create and refresh social content plans and briefs

• Formulate editorial calendars aligned with strategy, context, seasonality, and opportunities

• Recognize timely content opportunities informed by behavior, market trends, culture, and platform advancements

• Strategize content for B2C, B2B, and B2B2C audiences

• Assist in planning activations, event coverage, and influencer initiatives

• Craft tailored recommendations for LinkedIn and additional social channels

• Monitor social media metrics and utilize analytics tools

• Generate and aid in the creation of performance reports

• Analyze results and convert data into insights and actionable suggestions

• Propose modifications to content topics, formats, language, and strategies based on content performance

• Collaborate with content, creative, account management, and other teams involved in projects

⛳️ Requirements

• Proven experience in social media and content planning

• Strong capability to create content briefs and editorial calendars

• Exceptional writing skills with the ability to articulate recommendations clearly

• Comprehensive understanding of formats, platforms, and digital behavior

• Familiarity with Instagram, TikTok, and LinkedIn

• Proficient in engaging B2C, B2B, and B2B2C audiences with appropriate communication tones

• Understanding of social media metrics and KPIs

• Ability to analyze reports, detect patterns, and translate results into recommendations

• Self-driven to uncover opportunities and suggest innovative approaches

• Strong organizational skills to handle multiple accounts and calendars simultaneously

• Preferred: experience with B2B brands and LinkedIn content

• Preferred: experience with influencers, activations, or event coverage

• Preferred: familiarity with social analytics or social listening tools

• Proficiency in English and/or Spanish is a plus

🏝️ Benefits

• Remote work opportunity

• Complimentary access to the InquietaMENTE Knowledge Track for professional advancement

• Collaboration with Conexa: two free monthly consultations with psychologists and two with nutritionists

• Partnership with Wellhub (Gympass)

• 23 paid business days of annual leave, distributed throughout the year