Shopper Performance Strategy Director

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee the formulation and advancement of global Shopper Performance strategies.

• Convert insights related to shoppers, categories, channels, and commerce into actionable programs that foster measurable business growth.

• Serve as a strategic ally to senior client stakeholders across various brands, categories, and markets.

• Facilitate workshops, business reviews, and planning sessions.

• Examine shopper journeys, behaviors, motivations, and decision-making drivers.

• Create path-to-purchase strategies for retail, e-commerce, and omnichannel settings.

• Utilize shopper frameworks and performance methodologies to pinpoint growth opportunities and enhance investment optimization.

• Collaborate with Data and Insight teams to evaluate performance, establish success metrics, design effectiveness frameworks, and develop optimization roadmaps.

• Transform strategy into creative, design, and activation briefs.

• Work in partnership with Creative, Design, Production, Procurement, and Account Management teams.

• Recognize opportunities for asset harmonization, scalability, innovation, and ongoing improvement.

• Drive innovation initiatives rooted in emerging trends within shopper behavior, retail, and commerce.

• Assist in new business ventures, account expansion, thought leadership, and proposition development.

• Mentor and coach strategists and cross-functional teams.

• Enhance Shopper Performance capabilities and disseminate best practices on a global scale.

⛳️ Requirements

• Extensive senior-level strategy experience in shopper marketing, retail marketing, commerce, category management, brand activation, or integrated agency settings.

• Demonstrated experience collaborating with global FMCG brands and managing complex multi-market programs.

• Profound understanding of shopper behavior, retail environments, path-to-purchase concepts, and omnichannel marketing.

• Ability to convert shopper, category, and commercial insights into strategic recommendations and actionable plans.

• Proven experience in leading senior stakeholder engagement, workshops, business reviews, and strategic planning sessions.

• Exceptional presentation, storytelling, and facilitation skills tailored for executive audiences.

• Strong commercial insight and the ability to balance strategic goals with budget, resources, and delivery constraints.

• Confidence in working with data, research, performance metrics, and effectiveness frameworks.

• Experience collaborating across Strategy, Creative, Design, Account Management, Data, and Production teams.

• Highly organized with the capability to manage multiple priorities in a dynamic international environment.

• Experience in developing, coaching, and mentoring teams.

• Openness to international travel and flexibility in working across APAC, European, and North American time zones.

🏝️ Benefits

• Equal opportunity employer dedicated to fostering a diverse environment.

• Recruitment, employment, development, compensation, and promotion practices are conducted without regard to protected characteristics.

• Reasonable adjustments are available for the application process.