Shopper Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of shopper marketing across traditional and regional grocery accounts, including Kroger and its associated banners, Publix, Hy-Vee, Raley’s, Dierbergs, Fareway, and other local retailers.

• Create shopper marketing strategies and budgets tailored for each grocery account, encompassing marketing segments of joint business plans and account-specific launch strategies.

• Oversee retail media, promotions, in-store initiatives, demos, retailer content, and creator activations.

• Develop promotional and in-store calendars that include digital coupons, aisle promotions, signage, displays, and account-specific programs.

• Construct shopper marketing toolkits and activation strategies for new product introductions.

• Brief and supervise retail media initiatives across Kroger 84.51 and other retailer media networks.

• Manage retailer brand pages, product page copy, and supporting content in alignment with brand guidelines.

• Lead influencer and creator initiatives, including briefing, selection of creators, content development, and performance assessment.

• Establish demo priorities in collaboration with Field Marketing and manage Catalina and Inmar programs.

• Monitor shopper marketing expenditures and accruals with Finance and allocate investments accordingly.

• Evaluate promotional and program outcomes, utilizing SPINS data, and provide recommendations.

• Keep account managers updated prior to launches and incorporate results into retailer line reviews.

• Collaborate with Sales, Field Marketing, Brand, Finance, and agencies to implement aligned programs.

• Function as an individual contributor without direct reports.

⛳️ Requirements

• 5–8 years of experience in shopper marketing or retail marketing within a consumer packaged goods (CPG) brand or shopper marketing agency.

• Practical experience in conventional grocery, including major accounts like Kroger or similar retailers and regional grocery accounts like Publix or equivalent banners.

• Background in food and beverage CPG, preferably within a mid-sized or rapidly growing consumer brand.

• Expertise in developing shopper marketing plans and managing budgets across various programs and retailer accounts.

• Familiarity with retail media and offer platforms, such as Kroger 84.51 or comparable networks.

• Experience with SPINS or similar retail data, translating performance into actionable business recommendations.

• Understanding of retailer portals, brand page management tools, and influencer or creator programs.

• Strong analytical capabilities to assess promotional effectiveness and make informed budget allocation decisions.

• Strategic thinking skills to align shopper programs with account and brand objectives.

• A keen eye for design and the ability to evaluate shopper marketing materials and retailer content effectively.

• Excellent communication skills and the ability to collaborate seamlessly with Sales and cross-functional teams.

• Highly organized and adept at managing multiple retailers, programs, deadlines, budgets, and stakeholders.

• Comfortable in a dynamic, high-growth environment and adept at balancing strategic planning with hands-on execution.

• Proficient in Google Workspace and Excel.

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.

🏝️ Benefits

• 10% bonus.

• Coverage for health, vision, dental, and prescription plans.

• Employer pays 75% of employee premiums.

• 401(k) plan with company matching up to 80% of contributions, capped at 5% of salary.

• $500 monthly wellness credit through JOON for salaried employees.

• Access to Helpr for vetted backup childcare and family support caregivers.

• Approximately 10% travel for store visits, trade shows, and team gatherings.