SFMC Campaign Lead

This is a fully remote position, open to applicants in Egypt, +1 more country.

📋 Description

• Oversee the complete campaign delivery process, starting from business requirements and briefing to launch and post-campaign analysis.

• Manage both recurring and one-off campaigns across mobile applications and various customer communication channels.

• Develop and oversee customer journeys, automations, segmentation, and personalization within Salesforce Marketing Cloud.

• Execute mobile app campaigns, which include in-app advertisements, mobile customer journeys, and coordination across channels.

• Handle loyalty campaigns, including offers, vouchers, eligibility criteria, and redemption processes.

• Take responsibility for campaign quality assurance/user acceptance testing, launch readiness, risk management, and go-live decisions.

• Monitor and report on conversion rates, redemption statistics, revenue generation, attribution, and optimization performance.

• Collaborate with marketing, analytics, technical, operations, and call center teams.

⛳️ Requirements

• A minimum of 5 years of experience in a relevant field.

• Demonstrated expertise in managing and leading end-to-end campaigns.

• Excellent project and stakeholder management abilities.

• Practical experience with Salesforce Marketing Cloud, especially Journey Builder, Automation Studio, segmentation, and Personalization Studio.

• Proven track record in executing mobile app campaigns.

• Experience in managing loyalty campaigns, including offers, vouchers, eligibility, and redemption processes.

• Proficiency in Tableau or similar analytical tools.

• A solid understanding of campaign costs, channel selection, return on investment, and incremental gross profit.

• Familiarity with control groups, A/B testing, suppression, consent, frequency management, and re-entry protocols.

• Strong skills in gathering business requirements and coordinating across multiple functions.

• Experience in Arabic or multilingual campaign workflows is a plus.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and continuing education.

• Flexible working hours and remote work options.

• Collaborative and dynamic team environment.

• Competitive salary and performance-based incentives.