SEO Product Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership and expand a designated area within Zillow's Traffic portfolio.

• Prioritize SEO initiatives based on their potential impact on organic traffic and AI visibility.

• Conduct SEO experiments, such as internal linking tests and various page-type trials.

• Develop and launch landing pages, calculators, prototypes, and experiments utilizing AI coding tools.

• Enhance programmatic and community-driven pages, including directories, forums, and local highlights.

• Collaborate with the content lead to produce and optimize long-form content.

• Automate content data to ensure it remains accurate and up-to-date.

• Convert SEO requirements into defined engineering tasks and validate their implementations.

• Assess delivered work using search, analytics, and AI visibility metrics.

• Communicate results and trade-offs through clear and concise updates.

• Provide support to teammates throughout the Traffic team.

⛳️ Requirements

• Over 5 years of relevant experience in SEO, growth, product management, or a similar field (or 3+ years with a Master's degree), or a suitable combination of education and experience.

• Strong foundation in technical and content SEO principles, including crawling, rendering, indexing, structured data, and internal linking.

• Familiarity with generative engine optimization and AI search tools.

• Practical experience with AI coding and tool development.

• Proven experience in designing and conducting A/B tests or SEO split tests.

• Experience in measuring results using Google Search Console and Google Analytics.

• Demonstrated ability to manage projects from start to finish while effectively communicating goals, metrics, delivered work, and outcomes.

• Excellent prioritization and clear, concise communication abilities.

• An approach focused on helpful content and sustainable SEO practices.

• Preferred: experience with a large marketplace, aggregator, or publisher that has a significant programmatic page presence.

• Preferred: knowledge of SQL and/or Python.

• Preferred: familiarity with HTML, CSS, JavaScript, and contemporary website rendering techniques.

• Preferred: experience with enterprise SEO platforms and AI visibility tracking tools.

• Preferred: understanding of the real estate or home-related sectors.

🏝️ Benefits

• Equity awards.

• Option for remote work from a location of your choice.

• Equal employment opportunity and accommodations for disabilities.