SEO and Paid Search Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Implement on-site, technical, and off-site SEO strategies as outlined in client plans.

• Perform keyword research and utilize findings to enhance content, metadata, and internal linking.

• Conduct technical SEO evaluations and execute recommendations (crawl errors, indexing, Core Web Vitals, schema, etc.).

• Track and report on SEO performance using Google Search Console, Google Analytics 4, and third-party tools such as SEMrush, Ahrefs, or Screaming Frog.

• Oversee local SEO, including optimization of Google Business Profile and maintaining citation consistency.

• Develop, manage, and optimize paid search campaigns in Google Ads and Microsoft Ads according to approved strategies.

• Conduct keyword research, audience targeting, and ad copy refinement to enhance CTR and conversion rates.

• Modify bids, budgets, and targeting options to achieve performance objectives (CPL, CPA, ROAS).

• Establish conversion tracking and ensure precise attribution within Google Analytics 4 and Google Tag Manager.

• Measure and report on campaign KPIs, such as traffic, conversions, and ROI.

• Analyze data to uncover trends, opportunities, and performance challenges across SEO and PPC initiatives.

• Collaborate on tracking and attribution models to guarantee accurate measurement of marketing activities.

⛳️ Requirements

• A Bachelor's degree in Marketing, Communications, Business, or a related discipline is preferred.

• At least 4 years of hands-on experience managing SEO and PPC campaigns, ideally in a digital marketing agency setting.

• Excellent verbal and written communication skills in English.

• Willingness to work overnight/graveyard shifts aligned with Philippine time or during US business hours.

• Proficiency in Microsoft Office and Google Workspace applications, especially Excel and Google Sheets for reporting and analysis.

• Familiarity with Google Ads, Microsoft Ads, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Search Console.

• Experience in measuring KPIs such as CTR, CPA, CPL, ROAS, conversions, and ROI.

• Basic knowledge of HTML/CSS is beneficial.

• Experience with paid social advertising (LinkedIn Ads, Meta Ads Manager) is a plus.

• Familiarity with CRM platforms like HubSpot, Zoho, or Salesforce is preferred.

• Google Ads and Google Analytics certifications are advantageous.

🏝️ Benefits

• Competitive salary packages within the industry.

• Permanent remote work arrangement.

• Provision of company equipment.

• Government-mandated benefits included.

• Employer share options available.

• Internet stipends granted upon regularization.

• HMO coverage available upon regularization (with an option to enroll as early as Day 1).

• PTO credits and service incentive leaves offered.

• Major company live events during spring and winter.

• Monthly virtual events to appreciate employees.

• Company-sponsored career skills training courses.

• A company culture dedicated to your personal and professional development.