Senior Demand Generation Manager

This is a fully remote position, open to applicants in California, +12 more states.

📋 Description

• Oversee the demand generation strategy and assist in creating a sourced pipeline.

• Suggest the optimal channel mix and budget distribution.

• Execute daily demand generation tasks, evaluated based on pipeline, CPL, cost per MQL, launched and optimized channels, and campaign throughput.

• Expand demand generation efforts beyond paid search into LinkedIn, paid social, TikTok, retargeting, bumper video, Gartner, and G2.

• Enhance channels for effectiveness and pipeline contribution.

• Brief and supervise campaigns and performance with paid media agencies.

• Take ownership of and refine the lead-to-sale process and sales handoff across SMB, mid-market, and enterprise segments and product interests.

• Collaborate with SDR and sales teams on follow-up schedules and service level agreements.

• Ensure alignment among demand generation, operations, and sales.

• Support and expand account-based marketing initiatives targeting specific accounts.

• Assist in developing targeting logic and selecting accounts.

• Shift lead composition towards ideal customer profile accounts and away from less suitable leads.

• Develop and manage AI-assisted demand generation workflows within 90 days.

• Evaluate target accounts against the ICP, enhance list data, analyze sales calls for purchase triggers, and create reports beyond existing dashboards.

• Report directly to the SVP of Marketing.

⛳️ Requirements

• A minimum of 5 years of experience in demand generation or growth marketing, ideally at a rapidly growing B2B SaaS organization.

• Proven history of managing a pipeline or MQL/SAL/SQL metrics and achieving targets.

• Practical experience in planning and overseeing paid media channels and managing agencies or vendors within a budget.

• Background in account-based marketing or ABX, including identifying target accounts and coordinating with sales teams.

• Strong understanding of marketing funnel and pipeline metrics as well as attribution methods.

• Capability to create and interpret dashboards and reports related to demand and growth channels.

• Familiarity with CRM and marketing automation tools such as HubSpot, covering lead routing, scoring, and sales flow.

• Exceptional communication and relationship-building abilities.

• Excellent organizational skills, attention to detail, an ability to prioritize, and manage multiple deadlines effectively.

• Capacity to excel in a fast-paced, rapidly evolving environment.

• Proficient in Google Suite, Slack, and CRM software.

• A self-motivated individual capable of managing various projects and stakeholders with minimal oversight.

• Willingness and ability to travel occasionally for company events, trade shows, and team retreats.

• Experience in building and executing at least one AI workflow integrated with a real system.

• Ability to articulate a specific AI error and the subsequent adjustments made.

• Regular use of AI tools in your work and the ability to explain changes over the past six months.

• Must currently reside in the United States.

• Must be authorized to work in the U.S. without the need for visa sponsorship.

🏝️ Benefits

• 95% coverage of medical, dental, and vision premiums for employees; 50% for dependents.

• 401k plan with up to 4% company match, immediately vested.

• 20 days of paid time off (PTO).

• 48 hours of sick leave.

• 9 paid holidays.

• Paid day for volunteer activities.

• Annual all-expenses-paid international company retreat.

• Company-paid life insurance of $50,000, including AD&D and short-term disability coverage.

• Optional insurance for accidents, hospitalization, critical illness, and additional life insurance.

• $300 annual stipend for professional development.

• Five-year sabbatical with an additional 2 weeks of PTO and a $1,000 travel bonus.

• 10 weeks of paid parental leave for birthing parents.

• 4 weeks of paid parental leave for non-birthing parents.

• Company-provided laptop and necessary equipment.

• Opportunities for advancement and career progression.

• Flexible work arrangements.

• Freedom to innovate and test new concepts.

• Access to the Bonusly recognition platform, Coffee Chat Slack app, and virtual/in-person events.

• Additional variable compensation opportunities.