Demand Generation Campaign Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Strategize and oversee multi-channel marketing campaigns that encompass digital, email, social media, content, events, trade shows, and traditional media.

• Formulate strategies aimed at enhancing conversion rates throughout the sales funnel, from initial awareness and consideration to lead capture and handoff to Sales.

• Monitor and report on Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and overall pipeline growth.

• Craft engaging narratives, messaging, and content that effectively communicate the value of the company's solutions.

• Maintain consistent brand messaging and visual identity across all marketing communications and customer touchpoints.

• Track key performance indicators (KPIs), analyze campaign data, and optimize marketing expenditures for profitability and efficiency.

• Facilitate cross-functional collaboration among Marketing, Sales, Product, and leadership teams.

• Promote brand awareness, customer acquisition, revenue growth, customer engagement, and a differentiated market presence.

⛳️ Requirements

• Candidates must reside within the United States.

• Must be legally authorized to work in the USA.

• Must specify if immigration sponsorship is required now or in the future.

• Demonstrated success in designing and managing comprehensive B2B or B2G marketing campaigns.

• In-depth knowledge of content marketing, SEO, SEM, email marketing, and social media strategies.

• Practical experience in utilizing advanced AI tools for market research, content creation, asset optimization, and data analysis.

• High-level ability to convey complex technical concepts into clear, compelling narratives tailored to various target audiences.

• Strong technical proficiency in CRM systems, marketing automation platforms, and analytics tools.

• Capability to forge strong connections between Product, Sales, and Marketing teams.

• Proven ability to analyze campaign metrics and enhance campaign performance.

• Experience with Account-Based Marketing (ABM) strategy, target account expansion, and executing campaigns.

🏝️ Benefits

• Comprehensive health benefits.

• 24/7 access to virtual healthcare.

• Dedicated wellness programs.

• RRSP/401K Matching Plan.

• Variable Incentive Plan.

• Mio-Days.

• Flexible vacation policy.

• Flexible work arrangements.

• Internet subsidy.

• Remote work allowance.

• Enhanced leave options for new parents.