Senior Paid Media Manager

This is a fully remote position, open to applicants in Maryland.

📋 Description

• Act as a strategic business collaborator with key stakeholders by providing recommendations on media investment strategies, channel combinations, optimization methods, and performance enhancement opportunities.

• Spearhead the creation and implementation of comprehensive paid media strategies across various channels, including Search, Metasearch, Social, Display, Video, CTV, OLV, Programmatic, Audio, and DOOH.

• Formulate integrated media plans and investment suggestions grounded in business objectives, market prospects, and performance analytics.

• Collaborate with internal teams and external agencies to ensure media strategies align with business targets, audience specifications, and creative execution.

• Oversee campaign performance, assess results, and convert findings into actionable recommendations that enhance ROI and business results.

• Promote ongoing improvement through testing, experimentation, measurement frameworks, attribution strategies, and optimization efforts.

• Provide expert insights on media trends, emerging technologies, and innovative possibilities.

• Manage relationships with media agencies, publishers, and technology partners.

• Oversee media budgets, forecasts, spending pacing, and allocation strategies.

⛳️ Requirements

• A minimum of 8 years of experience in paid media, performance marketing, or related digital marketing fields.

• Practical experience across Paid Search, Paid Social, Programmatic Display & Video, Metasearch, Audio, and DOOH media channels.

• Preferred experience in agency settings and/or in-house marketing environments.

• Demonstrated ability to lead complex programs, influence stakeholders, and achieve business outcomes without direct authority.

• Experience functioning as a senior individual contributor with responsibility for strategic initiatives and measurable business outcomes.

• Direct experience with Google Ads, Meta Ads Manager, DV360, and The Trade Desk.

• Familiarity with Google Marketing Platform and Adobe Analytics.

• Knowledge of attribution modeling, media measurement frameworks, and incrementality testing methods.

• Strong skills in Microsoft Excel and presentation software.

• Strategic thinking and business partnership abilities.

• Excellent analytical and problem-solving skills.

• Outstanding written, verbal, and presentation communication capabilities.

• Ability to influence stakeholders and cultivate strong cross-functional relationships.

• Strong organizational skills with the capacity to handle multiple priorities in a fast-paced environment.

• Ownership mindset, intellectual curiosity, and dedication to continuous improvement.

• Bachelor's degree in Marketing, Business, Communications, or a related discipline, or an equivalent combination of education and relevant work experience.

• Note: This position is not eligible for visa sponsorship now or in the future.

• Occasional travel to Choice Hotels headquarters, approximately 4-6 times per year.

🏝️ Benefits

• Competitive compensation and benefits, including medical, dental, and vision coverage.

• Leave and paid time off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance.

• Financial benefits for retirement and health savings.

• Employee recognition programs.

• Discounts at Choice hotels worldwide.

• Home office work arrangement with virtual connection via Zoom.

• Possible required travel depending on the role.