Paid Media Creative Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take charge of the creative outcomes for paid social campaigns, including conceptualization, iterations, and final deliverables in both static and video formats.

• Analyze and oversee campaign performance metrics such as CTR, hook rate, thumb-stop/hold rate, and cost per result.

• Develop advertisements that showcase clients’ practices, achievements, and branding.

• Recognize trends and micro-trends, transforming them into on-brand static and video creative assets.

• Craft compelling copy and direction, while personally executing design tasks.

• Oversee creative performance within ad platforms and utilize results to enhance future projects.

• Contribute to AI-driven creative processes and frameworks for concept development, production, and testing.

• Streamline creative processes and workflows into standard practices for the team.

• Serve as a subject-matter expert whose insights on creative performance inform the broader team.

• Troubleshoot complex production challenges related to specifications, compression, accessibility, and delivery.

• Collaborate with the wider creative team to enhance creative capabilities, ROI, and growth.

⛳️ Requirements

• Must be currently residing in the Philippines.

• Exceptional aesthetic judgment across layouts, typography, music, and styling.

• Capability to oversee creative execution from trend identification and concept development to copywriting, design, and delivery.

• Proven experience in creating both static and video creative assets.

• Strong performance fluency with metrics such as CTR, hook rate, thumb-stop/hold rate, cost per result, and ROI.

• In-depth knowledge of production tools, specifications, file setup, editing/creation software, AI augmentation, and platform requirements.

• Ability to independently address production challenges related to compression, accessibility, and delivery.

• Proficient in trend analysis and the identification of emerging trends and micro-trends.

• Capability to establish and manage AI-augmented creative workflows.

• Skill in converting creative-performance patterns into repeatable systems, templates, and frameworks.

• Experience working across Meta placements.

• Strong knowledge of Instagram and paid social media.

🏝️ Benefits

• Competitive salary.

• A role characterized by high autonomy and trust.

• A clear pathway for growth toward creative leadership.

• Freedom and autonomy in creative processes.

• An opportunity to work at the forefront of AI-augmented creative production.

• Accommodations available throughout the interview process.