Senior/Lead User Acquisition

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Take full ownership of the user acquisition function and report directly to the CEO.

• Manage Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and the ad-to-subscriber conversion pathway.

• Develop the acquisition system from the ground up, encompassing tracking, attribution, and a creative-testing pipeline.

• Conduct structured experiments on Meta Ads and broaden efforts to additional channels once unit economics are validated.

• Scale budgets from initial validation amounts to $100K/month and subsequently to over $1M/month.

• Source creative materials through in-house resources, freelancers, and User-Generated Content (UGC) channels.

• Build and lead the user acquisition team in the future.

• Engage in the hiring process, including pre-screening, CEO interviews, bar-raising interviews, reference checks, and job offers.

⛳️ Requirements

• Experience in full-funnel paid user acquisition, with a focus on Meta Ads as the primary channel.

• Familiarity with TikTok, App Store Optimization (ASO), and influencer/UGC strategies.

• Proven experience in creating structured, hypothesis-driven creative testing methodologies.

• Strong grasp of CAC, Lifetime Value (LTV), payback periods, ROAS, and Return on Marketing Investment (ROMI).

• Demonstrated success in scaling budgets from small testing amounts to six-figure monthly expenditures without exceeding Cost Per Acquisition (CPA).

• Proficient in attribution and analytics tools, including Amplitude/GA4-style platforms, basic Mobile Measurement Partners (MMP), and A/B testing.

• Experience in sourcing and managing UGC, agencies, and freelancers via Fiverr/Billo/Modash-like platforms.

• Proficient in English at an Upper-Intermediate (B2)+ level.

• Experience in product and advertising targeted at English-speaking Tier-1 markets.

🏝️ Benefits

• Opportunity to join the product at an early stage and grow alongside it as it scales.

• Autonomy to make decisions and influence change.

• Ability to establish the function from scratch, including processes, methodologies, and team structure.

• Access to internal and external talks.

• Corporate library available for personal development.

• Course reimbursement provided.

• English language classes offered.

• Participation in speaking clubs.

• Fully remote work option or the choice of working from the Kyiv office, with coworking spaces available in Lviv and Warsaw.

• Flexible work schedule focused on achieving results.

• 28 days of annual vacation.

• Up to 30 days of sick leave.

• Public holidays off.

• Transfer services provided.

• Medical insurance included.

• Reimbursement for psychologist sessions.

• Engagement in socially significant initiatives, including the Ukrainian Victory Support program.

• Gifts for significant personal and career milestones.