Senior/Lead Product Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of and enhance the positioning for Mimica’s products, capabilities, and applications.

• Convert technical ideas into distinct and engaging narratives for customers.

• Collaborate with Product teams from the initial development phase through to launch.

• Identify target audiences, establish positioning, messaging, go-to-market strategies, and launch plans.

• Conduct research on customers, competitors, market trends, and emerging technologies.

• Utilize research insights to inform Product and go-to-market strategies.

• Customize product positioning according to industries, use cases, personas, enterprise segments, and customer requirements.

• Create one-pagers, product presentations, website content, launch materials, use-case narratives, and industry-specific collateral.

• Collaborate with Sales Enablement and Sales teams on product insights, competitive intelligence, messaging, customer context, talk tracks, and sales materials.

• Work alongside Content, Demand Generation, and other Marketing teams on campaigns, thought leadership, events, and content creation.

• Establish repeatable frameworks, processes, and working methods as a foundational team member.

⛳️ Requirements

• A minimum of 6 years of experience in product marketing or a closely related field within B2B SaaS.

• Relevant past experience in product management, technical consulting, solutions consulting, software engineering, or other technical roles is a significant advantage.

• Proven track record of bringing a new product, feature, or solution to market from an early stage and developing its positioning from the ground up.

• Experience in marketing complex enterprise software, ideally across various buyer personas and stakeholders.

• Strong curiosity about products and the ability to deeply understand technically sophisticated offerings.

• Experience in tailoring a horizontal technology or platform narrative for diverse industries, use cases, personas, or customer segments.

• Exceptional written communication skills with the capability to convert complex concepts into clear, polished messaging for customers.

• Strong research and analytical abilities, with the capacity to synthesize inputs from customers, products, competitors, and the market into a coherent viewpoint.

🏝️ Benefits

• Competitive compensation package plus stock options.

• Flexible work environment - fully remote, in our hubs, or a combination of both.

• Company-provided laptop.

• Stipend for remote work setup.

• Budget for co-working spaces.

• Flexible work hours and locations.

• Generous paid time off, in addition to local public holidays.

• Enhanced parental leave policies.

• Health benefits package.

• Retirement benefits.

• Annual budget for learning and development.

• Annual workaway opportunities.

• Regular virtual and in-person social events.

• Opportunity to engage in innovative projects that are shaping the future of work.

• Note that some benefits may vary based on location and role.