Principal Enablement and Product Launch Readiness, Go-To-Market

This is a fully remote position, open to applicants in California, +6 more states.

📋 Description

• Oversee continuous sales enablement and ensure product launch readiness across the Go-To-Market organization.

• Collaborate with Product, Product Marketing, and GTM leaders to strategize launch preparedness.

• Customize approved launch materials according to role and deliver effective enablement.

• Reinforce education following product launches.

• Provide SDRs with messaging for prospecting and qualification.

• Equip Sales teams with messaging for discovery, value positioning, and handling objections.

• Supply Sales Engineers with product context that connects technical capabilities to business results.

• Provide CX roles with use cases and value narratives that support discussions on adoption, renewal, and expansion.

• Transform AI, automation, analytics, and data workflow capabilities into tailored buyer-specific talk tracks, customer stories, discovery guides, and practical Value Selling playbooks.

• Develop ongoing enablement for prospecting, discovery, value selling, objection handling, and opportunity advancement.

• Conduct workshops, call reviews, and coaching sessions for both sales and technical audiences.

• Equip managers to reinforce sales competencies.

• Manage plans, stakeholders, and ensure content accuracy.

• Utilize readiness assessments, field feedback, content usage, and business indicators to enhance programs and assess impact.

⛳️ Requirements

• At least five years of experience in revenue enablement, sales or technical enablement, sales training, or learning program development within a technology setting.

• Proven experience in creating ongoing sales enablement programs and delivering product launch content that is tailored to various GTM roles.

• Comfortable collaborating with Sales Engineers and sales teams.

• Capability to grasp complex product concepts, engage with technical subject matter experts, and articulate capabilities into clear customer value and business outcomes.

• Excellent skills in facilitation, sales coaching, and content development.

• Ability to adapt to diverse audiences and varying levels of experience.

• Strong organizational skills, cross-functional collaboration, and follow-through capabilities.

• Familiarity with enablement platforms, learning management systems, and conversation intelligence tools.

• Preferred: Experience in SaaS, data and analytics, automation, or AI.

• Preferred: Familiarity with Value Selling and enablement for SDRs, Sales, Sales Engineers, and CX teams.

• Possession of the capacity to comply with U.S. export controls is required for employment.

🏝️ Benefits

• Alteryx benefits available for all Associates (specific benefits are referenced via a benefits link, but not detailed in the posting).

• Commitment to a diverse, equitable, and inclusive workplace.

• Support for a growth mindset for associates throughout all stages of their careers.