Product Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take charge of product marketing for Wiser's offerings, encompassing positioning, messaging, product launches, and competitive analysis.

• Develop Wiser's product-led growth strategy, evolving from initial experiments to a comprehensive trial program.

• Map out the customer experience across three primary products, identifying avenues for self-service expansion.

• Manage the PLG funnel comprehensively and provide weekly reports on signups, activation rates, trial-to-paid conversions, and trial-generated pipeline.

• Design onboarding emails and in-product prompts to enhance user adoption and drive growth.

• Define product-qualified leads, set up alerts, and empower Account Executives to engage with relevant context.

• Maintain sales enablement materials, including battlecards, talk tracks, and demo narratives for the sales team.

• Collaborate with the demand generation team on strategies and messaging for paid, web, and social campaigns.

• Conduct experiments across web pages, emails, trial durations, and promotional offers.

• Organize Wiser's presence at conferences, overseeing booth demonstrations and follow-up activities.

• Provide usage analytics, win/loss analyses, and user feedback to the Product team to guide the roadmap.

⛳️ Requirements

• A minimum of 5 years of product marketing experience, preferably in B2B SaaS, with a focus on positioning, messaging, and go-to-market strategies.

• Demonstrated success in creating or expanding a product-led growth (PLG) initiative, including trial offerings and self-service funnels.

• A proven track record of managing funnel metrics from start to finish and reporting outcomes to executive leadership.

• Experience in crafting onboarding communications and in-product messaging that effectively drive user activation.

• Proven ability to work in tandem with Sales on enablement initiatives, including the development of battlecards, talk tracks, demo materials, and lead qualification criteria.

• Experience collaborating with demand generation teams on campaign strategies and messaging.

• Practical knowledge of HubSpot, Mixpanel, and Zapier.

• Strong analytical capabilities, with the ability to design, conduct, and interpret experimental results.

• Exceptional written and verbal communication skills, along with a strong storytelling aptitude.

• Ability to translate product features into customer benefits.

• Capability to independently manage projects and advance them without close supervision.

• Experience in planning or supporting presence at events and conferences is a plus.

• A Bachelor's degree is required.

🏝️ Benefits

• Performance-based discretionary bonuses and variable pay plans are available for select positions.

• Opportunities for remote work.

• Reasonable accommodations for individuals with disabilities during the application process and throughout employment.