Senior Product Marketing Manager, Risk Advisory

This is a fully remote position, open to applicants in California.

📋 Description

• Develop product positioning, unique value propositions, and messaging that set the product apart from competitors.

• Create and sustain buyer personas.

• Strategize and implement go-to-market plans for product launches.

• Collaborate with product, marketing, sales, and customer success teams.

• Design sales tools and collateral, including presentations, product demonstrations, white papers, and datasheets.

• Train sales teams on product features, advantages, and effective selling techniques.

• Provide customer success teams with messaging and resources to enhance adoption, retention, and expansion.

• Work alongside solutions engineers on positioning and demonstration narratives for technical evaluations.

• Manage the Customer Advisory Board program, encompassing planning, programming, and execution.

• Collaborate with Revenue Marketing and Product to formulate in-market strategies.

• Oversee the VP of Product blog and the internal product newsletter.

• Create content for webinars, case studies, testimonials, and other customer proof materials.

• Report directly to the Senior Director of Product Marketing.

⛳️ Requirements

• Over 10 years of experience in product or content marketing within advisory or related SaaS organizations.

• Exceptional writing skills, demonstrated through blogs, newsletters, case studies, and webinars.

• Familiarity with the risk advisory landscape and the operational dynamics of advisory firms.

• Comfortable working in a fast-paced environment with an evolving roadmap.

• Self-motivated individual who takes ownership of workstreams from start to finish, communicates progress, and proactively identifies obstacles.

• Strong project management abilities and the capacity to prioritize multiple concurrent workstreams.

• Adaptable with various tools and systems, possessing the judgment to identify efficiencies and leverage AI effectively.

• Current or past experience in a practitioner role at an audit, advisory, or CPA firm.

🏝️ Benefits

• Competitive compensation packages with significant ownership opportunities.

• Equity options.

• Performance bonuses.

• Flexible paid time off (PTO).

• 401k plan.

• Wellness benefits available from your first day.

• Technology and work-from-home reimbursement.

• Flexible work schedules.