Senior Product Marketing Manager

This is a fully remote position, open to applicants in Ohio, +1 more state.

📋 Description

• Formulate and implement strategic portfolio plans that align with company objectives, customer requirements, market potential, and financial targets.

• Oversee portfolio architecture, product positioning, pricing strategies, product assortment, lifecycle decisions, and long-term portfolio priorities.

• Evaluate portfolio performance and suggest investments, enhancements, rationalization, or discontinuation actions.

• Identify and prioritize new product and customer opportunities.

• Direct category planning across B2B, B2C, distribution, and private-label channels.

• Create and implement go-to-market strategies encompassing product, pricing, distribution, promotion, and personnel.

• Define target markets, customer segments, buyer requirements, value propositions, competitive positioning, channel strategies, and launch plans.

• Collaborate with Sales on customer opportunities, sales effectiveness, and product-value communication resources.

• Support distributor relationships, channel engagement, and commercial initiatives.

• Guide private-label opportunities.

• Engage with customers, distributors, and industry partners to collect insights and validate opportunities.

• Manage the product lifecycle from opportunity identification and business case development through launch, growth, optimization, and end-of-life phases.

• Lead cross-functional Stage Gate projects.

• Coordinate product launches, including positioning, pricing, claims, naming, packaging, sales readiness, channel readiness, and performance evaluation.

• Oversee multiple complex projects and customer opportunities.

• Conduct market research regarding customer needs, industry trends, competitors, technologies, regulations, applications, and pricing.

• Utilize quantitative and qualitative insights to pinpoint growth opportunities, market gaps, portfolio risks, and competitive threats.

• Convert technical performance and application requirements into customer-centric value propositions and distinct market positioning.

• Develop and monitor portfolio forecasts, growth strategies, revenue, gross margin, pricing performance, and other key business metrics.

• Assist with budgeting, demand planning, and S&OP processes.

• Assess pricing strategies, cost modifications, profitability, investment needs, and business cases.

• Communicate outcomes, risks, and recommendations to leadership.

• Direct product messaging, value propositions, claims, and technical-to-commercial content.

• Collaborate with technical and regulatory teams on product claims.

• Guide the creation of sales tools, training materials, product literature, digital content, competitive analyses, and launch resources.

• Influence and align cross-functional teams.

• Present portfolio strategies, business cases, recommendations, and performance updates to senior leadership.

• Mentor and support Product Marketing Coordinators or other team members.

⛳️ Requirements

• Bachelor's degree in Marketing, Management, Business, Engineering, Chemistry, or a related field is required.

• At least 10 years of relevant experience in strategic planning, product management, and product marketing.

• A minimum of 5 years of direct experience in the lubricants, grease, base oil, additives, metalworking fluids, industrial fluids, or specialty chemical sectors.

• Proven experience in leading portfolio strategy, go-to-market planning, product lifecycle management, and cross-functional commercialization efforts.

• Strong analytical and strategic thinking capabilities.

• Comprehensive knowledge of marketing trends, best practices, and resources.

• Understanding of channel strategies, buyer personas, market and sales funnels, value propositions, and brand positioning.

• In-depth knowledge of financial concepts, including cost of goods sold and gross margin.

• Excellent communication and interpersonal skills.

• Detail-oriented with strong organizational and project management skills.

• Self-motivated with the capacity to collaborate effectively in a fast-paced environment.

• Strong management abilities with experience supervising others.

• Proficient in Microsoft Office Suite.

• An MBA or other relevant advanced degree is preferred.

• Direct experience with grease applications, formulation technologies, industry specifications, testing, packaging, or manufacturing is preferred.

• Experience managing distributors, private-label programs, or complex channel strategies is preferred.

• Experience leading cross-functional Stage Gate or new-product-development processes is preferred.

• Experience in developing customer-centric value propositions and commercializing technical products is preferred.

🏝️ Benefits

• Ability to work remotely.

• Options for remote work within the United States or hybrid work near AMSOIL facilities located in Superior, Wisconsin, or Columbus, Ohio.

• Opportunities for occasional travel to AMSOIL facilities, customers, distributors, suppliers, and industry events.

• Chance to influence the future of the AMSOIL business across various markets and channels.

• Open lines of communication and empowerment to express viewpoints.

• Opportunities for professional growth and advancement.