Senior Product Marketing Manager – Corporate Internal Audit

This is a fully remote position, open to applicants in California.

📋 Description

• Develop unique product positioning, value propositions, and messaging that sets the product apart from competitors.

• Create and sustain detailed buyer personas.

• Plan and implement go-to-market strategies for product launches.

• Collaborate effectively with product, marketing, sales, and customer success teams.

• Create sales tools and collateral such as presentations, product demonstrations, white papers, and datasheets.

• Provide training to sales teams on product features, benefits, and effective selling techniques.

• Equip the customer success team with messaging and resources that promote adoption, retention, and growth.

• Develop value propositions aimed at partners and create repeatable sales content for resellers.

• Build a comprehensive internal audit content engine, including webinars, events, sales presentations, demos, one-pagers, battle cards, and partner-focused materials.

• Collaborate with Revenue Marketing on planning webinars and events, selecting speakers, designing nurture paths, and coordinating reseller co-hosting.

• Manage competitive intelligence within the corporate internal audit sector.

• Work alongside sales and reseller channels to define ideal customer profiles (ICP), establish qualification criteria, and provide feedback on pricing and packaging.

• Report directly to the Senior Director of Product Marketing.

⛳️ Requirements

• Over 10 years of experience in product or content marketing within internal audit or related SaaS organizations.

• Exceptional writing abilities across various formats, including blogs, newsletters, case studies, and webinars.

• Comfortable working in a fast-paced environment with a constantly evolving roadmap.

• Self-motivated individual who takes ownership of workstreams from beginning to end, keeps stakeholders informed on status, and proactively identifies obstacles.

• Strong project management capabilities with the ability to prioritize tasks across multiple concurrent workstreams.

• Adaptable to various tools and systems, with the insight to identify efficiencies and leverage AI effectively.

• Knowledgeable about the corporate internal audit landscape and the operations of advisory firms.

• Profound understanding of corporate internal audit buyers, including Chief Audit Executives (CAEs), Internal Audit directors, and audit committee stakeholders.

🏝️ Benefits

• Competitive compensation packages that include meaningful ownership opportunities.

• Equity options.

• Performance-based bonuses.

• Flexible paid time off (PTO).

• 401k plan.

• Wellness benefits starting from day one.

• Reimbursement for technology and work-from-home expenses.

• Flexible work schedules.