Senior Website Manager

This is a fully remote position, open to applicants in District of Columbia, +1 more state.

📋 Description

• Develop and publish web pages utilizing the CMS component library.

• Oversee intake, scheduling, review routing, and coordination of go-live activities among contributors.

• Ensure CMS cleanliness, addressing user permissions, maintaining template integrity, adhering to component usage standards, and organizing content.

• Collaborate with the UX designer and developer on component requests, template modifications, and changes to CMS configurations.

• Direct the execution of A/B and multivariate tests, including the setup of experiments, implementation of variants, and monitoring of results.

• Transform optimization hypotheses and content strategies into live experiments in collaboration with stakeholders.

• Present test results and suggest subsequent actions to marketing partners.

• Manage an optimization backlog.

• Track CTA performance, page engagement metrics, and conversion paths.

• Conduct pre-publish quality assurance checks for cross-browser compatibility, mobile rendering, links, forms, accessibility, and metadata.

• Oversee the staging environment review within the four-stage release process: Local → Review → Stage → Production.

• Identify and prioritize site issues, coordinating their resolution with the developer.

• Monitor Core Web Vitals, uptime, redirects, and crawl health.

• Identify and report technical performance regressions and collaborate with the developer for solutions.

• Maintain redirect maps and ensure URL cleanliness during site updates and content migrations.

• Enforce website governance, manage intake and approval routing, and oversee the release cadence.

• Keep documentation updated for publishing and CMS workflows.

• Assist in onboarding content contributors to CMS tools and publishing standards.

⛳️ Requirements

• A minimum of 5 years of experience in web operations, digital production, or CMS management.

• Practical experience with a modern headless or component-based CMS (such as Storyblok, Contentful, Webflow, or similar).

• Experience in setting up and managing A/B or multivariate tests using tools like Google Optimize, VWO, Optimizely, or similar.

• Proficiency in reading and interpreting performance data in GA4 or comparable analytics platforms.

• Strong instincts for quality assurance.

• Understanding of Core Web Vitals, basic SEO hygiene, and accessibility standards (WCAG 2.1).

• Effective communication and coordination skills among marketing contributors, developers, and stakeholders.

• Experience in a B2B or educational organization is advantageous.

• A Bachelor's degree in marketing, communications, digital media, or a related field, or equivalent professional experience.

• A cover letter and resume are required.

• Successful completion of a background check is mandatory for new employees.

• Legal authorization to work in the United States is required.

• Candidates must indicate whether employment visa sponsorship will be needed.

🏝️ Benefits

• Opportunities for travel exceeding 5%.

• Commitment to equal opportunity employment.

• Benefits and additional incentives are mentioned but not detailed.