Senior Vice President of Marketing

This is a fully remote position, open to applicants in Pennsylvania, +1 more state.

📋 Description

• Develop and implement a unified global marketing strategy for M3 MR Group.

• Serve as a senior marketing leader and collaborator with the CEO and Executive Leadership Team.

• Set marketing priorities, operational plans, and global key performance indicators (KPIs).

• Ensure uniform messaging, branding, and execution across the US, Europe, and APAC regions.

• Take responsibility for marketing return on investment (ROI), budget efficiency, and performance enhancement.

• Drive quantifiable pipeline growth through integrated B2B demand generation and account-based marketing efforts.

• Collaborate with global and regional Sales leaders to enhance lead quality, conversion rates, and commercial effectiveness.

• Support strategic account growth, new client acquisition, and cross-selling initiatives across various operating brands and solutions.

• Oversee global brand positioning, brand architecture, thought leadership, public relations, conferences, sponsorships, content, and external communications.

• Convert research capabilities into client-centric value propositions and manage go-to-market strategies.

• Create sales enablement materials such as proposals, presentations, case studies, and credentials.

• Assist with pricing, packaging, and competitive positioning alongside Commercial leadership.

• Manage integrated communications across group brands and products.

• Lead digital marketing strategy encompassing web, SEO/SEM, email, paid media, and marketing automation.

• Integrate marketing systems, CRM, and sales processes; utilize data to enhance campaign performance and client engagement.

• Build, lead, and mentor a high-performing global marketing team.

• Establish scalable marketing processes and best practices; oversee agencies and partnerships.

• Collaborate with Sales, Operations, Client Services, Product, and Finance.

• Represent the Marketing department in discussions at the executive, leadership, and board levels.

⛳️ Requirements

• Significant senior marketing leadership experience in a global B2B, data, research, healthcare, or professional services setting.

• Demonstrated success in revenue-driven marketing and demand generation.

• Strong familiarity with complex, multi-solution offerings and enterprise clients.

• Experience in leading international teams and engaging at the executive level.

• Preferred experience in healthcare market research or the life sciences industry.

• Experience in marketing proprietary platforms, panels, or data-driven services is preferred.

• Experience operating in regulated, compliance-driven environments such as ISO or GDPR is preferred.

• Commercially minded, analytical, and focused on outcomes.

• Credible and confident in interactions at the C-suite and client level.

• Collaborative and pragmatic, with the ability to influence across various functions.

• Comfortable working within a rapidly growing, evolving global organization.

🏝️ Benefits

• Competitive wages.

• Health and Dental coverage.

• Life, Accident, and Disability Insurance.

• Prescription Plan.

• Flexible Spending Account.

• 401k Plan with Matching.

• Paid Holidays and Vacation.

• Sick Days and Personal Days.