Senior Vice President, Marketing & New Product Strategy

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement the commercial strategy for ARS Pharmaceuticals’ existing and future product portfolio.

• Oversee the U.S. marketing operations for neffy®.

• Spearhead new product planning for the pipeline.

• Manage neffy® supply partnerships outside of the U.S.

• Direct Public Relations and Advocacy efforts.

• Coordinate cross-functional integrated project plans for development assets.

• Establish asset strategies, milestones, and timelines, ensuring organizational accountability.

• Define brand positioning, prioritize portfolio initiatives, and allocate budgets effectively.

• Contribute to business development decisions, including commercial assessments and due diligence.

• Direct neffy® brand strategy, annual brand planning, HCP and consumer marketing, omnichannel and digital initiatives, analytics, and performance monitoring.

• Create target product profiles, positioning, market segmentation, launch archetypes, and pre-launch roadmaps.

• Identify market opportunities, patient journeys, treatment pathways, and payer dynamics.

• Act as the commercial lead for ex-U.S. supply partners and conduct business reviews.

• Manage external communications, media relations, advocacy, and corporate communications activities.

• Oversee budgets for marketing, public relations, advocacy, and new product planning.

• Build and lead a high-performance team across marketing, public relations, advocacy, and new product planning disciplines.

• Ensure compliance of promotional, communications, and partner activities with company policies and relevant regulations.

• Report directly to the Chief Commercial Officer and collaborate with Sales, Market Access, Medical Affairs, Clinical Development, Regulatory, Commercial Operations, Finance, Legal, and Business Development teams.

⛳️ Requirements

• Bachelor's degree from an accredited institution, preferably in business or life sciences; equivalent education and experience may be considered.

• A minimum of 20+ years of experience in the pharmaceutical or biotech industry.

• At least 10 years in progressively responsible marketing leadership roles.

• Proven track record of strong brand performance.

• Experience in new product planning, portfolio strategy, or leading cross-functional development teams.

• Background in shaping target product profiles and pre-launch strategies.

• Experience in product launches, particularly within an emerging or startup pharmaceutical company.

• Proven ability to lead successful HCP-focused brand strategies.

• Experience collaborating with ex-U.S. or alliance partners.

• Evaluating in-licensing or acquisition opportunities is advantageous.

• Strongly preferred: Experience in Allergy/Immunology and/or Dermatology.

• Possess a strong strategic mindset and enterprise perspective.

• Capability to lead integrated, cross-functional teams without direct authority.

• Comprehensive understanding of the drug development process and regulatory pathways.

• Excellent business acumen, market evaluation, and business-case development skills.

• Familiarity with the reimbursement landscape, payer dynamics, and pricing factors.

• Demonstrated success in developing and executing HCP marketing strategies that influence provider behavior.

• Deep understanding of prescriber decision-making processes and pharmaceutical industry trends.

• Experience in building external relationships with partners, advocacy organizations, professional societies, and media outlets.

• Exceptional communication skills and an executive presence.

• Entrepreneurial, hands-on leadership approach.

• Ability to excel in a fast-paced environment while managing multiple priorities.

• Willingness to travel up to 30%, including both domestic and international travel.

🏝️ Benefits

• Discretionary annual performance bonus.

• Equity options.

• 401k matching program.

• 100% employer-covered Medical, Dental & Vision insurance for employees.

• Comprehensive benefits package.

• Highly competitive compensation and benefits package.

• Reasonable accommodations for qualified individuals with disabilities.