Senior UA Creative Strategist – Mobile Games

This is a fully remote position, open to applicants in Turkey, +5 more countries.

📋 Description

• Create a continuous flow of innovative video ad concepts, hooks, formats, and creative theories.

• Assess which ideas should be produced and tested based on market trends, player psychology, competitor activities, and performance metrics.

• Develop a weekly creative strategy and seek out new creative perspectives.

• Investigate mobile game advertising across platforms such as TikTok, Meta, YouTube, AppLovin, Google, Unity, Mintegral, and other emerging channels.

• Analyze and break down successful advertisements, considering elements like hooks, pacing, storytelling, gameplay, visual style, sound, creator approach, emotional triggers, and calls to action.

• Monitor trends in TikTok, Reels, Shorts, creator content, and internet culture to identify applications in performance advertising.

• Maintain a comprehensive library of advertisements, formats, hooks, and creative patterns.

• Draft production-ready creative briefs, scripts, storyboards, and references.

• Guide and provide constructive feedback to editors, motion designers, game capture teams, UGC creators, AI creators, and external agencies.

• Review ongoing projects to ensure the creative concepts are executed effectively.

• Collaborate with UA managers to analyze CTR, IPM, CVR, CPI, ROAS, retention, and other performance indicators.

• Transform successful ads into new hypothesis families, discontinue ineffective directions, and address creative fatigue.

• Utilize AI tools to prototype concepts, generate variations, and assess AI-native workflows.

• Identify, brief, and manage specialist agencies, creators, editors, AI studios, and playable ad providers.

• Evaluate external partners based on performance, speed, and creative ingenuity.

• Establish a flexible production network capable of swiftly executing diverse ideas.

⛳️ Requirements

• Approximately 3 to 5 years of relevant experience in mobile games, mobile applications, performance creative, creative strategy, advertising, or a closely related area.

• Strong comprehension of mobile game user acquisition creative and performance advertising.

• Exceptional intuition for short-form video, encompassing hooks, pacing, storytelling, visual communication, and audience engagement.

• Strong analytical skills and comfort in interpreting creative performance data.

• Ability to assess an advertisement and articulate the reasons behind its effectiveness.

• Capacity to convert insights into clear creative hypotheses and actionable briefs.

• Profound curiosity about games, advertising, internet culture, creators, and emerging formats.

• Strong familiarity with contemporary generative AI creative tools and workflows.

• Excellent communication skills and ability to provide creative feedback.

• High initiative; proactive in researching, experimenting, and presenting ideas without being prompted.

• Comfortable challenging existing assumptions when a better direction is available.

🏝️ Benefits

• Market-competitive, tax-free USD salaries.

• Paid Time Off.

• Performance Bonus.

• Annual Performance Reviews.