Senior Creative Strategist, Fashion

This is a fully remote position, open to applicants in Mexico, +4 more countries.

📋 Description

• Direct the paid social creative strategy for 6–10 clients.

• Leverage data insights, consumer research, and brand analysis to create effective creative assets.

• Collaborate with various internal teams and roles.

• Sustain communication and positive sentiment with clients.

• Build strong relationships with clients and clarify Power Digital processes.

• Conduct research on client brands, competitors, and market trends.

• Perform audits on accounts, identify successful advertisements, present findings to clients, and develop hypotheses along with monthly testing roadmaps.

• Craft strategic, consumer-focused direct-response copy and messaging strategies.

• Oversee production requests and outputs through Asana.

• Review video and image assets, providing constructive feedback to editors.

• Facilitate internal creative syncs and brainstorming sessions.

• Serve as the primary client contact for creative strategy.

• Manage the scope of edits, reshoots, and deliverables.

• Challenge client timelines, scope, feedback, and direction to enhance performance.

• Discover opportunities for service expansion.

• Potentially oversee interns and part-time or full-time team members.

• Utilize AI technologies to streamline business processes.

• Employ Power Digital’s Nova ecosystem.

⛳️ Requirements

• Advanced proficiency in both spoken and written English is essential.

• Familiarity with Meta Ads Manager and/or comparable performance data tools (TikTok, YouTube, Pinterest, etc.) is required.

• Technical expertise in extracting and utilizing creative performance data to analyze trends and insights, informing creative strategies.

• Knowledge of best practices for performance-oriented creative and the ability to implement these insights effectively.

• Capability to write compelling ad copy, structure scripts, and supervise execution alongside corresponding visuals.

• Strong communication and collaboration skills with clients, production, and post-production teams.

• Proven ability to achieve outstanding campaign results through high-performing creative.

🏝️ Benefits

• Engaging work environment with opportunities for professional growth.

• Access to cutting-edge tools and technologies to enhance performance.

• Collaborative team culture that fosters innovation and creativity.