Senior Creative Strategist, Fashion

This is a fully remote position, open to applicants in Honduras.

📋 Description

• Oversee the creative strategy for paid social campaigns across 6–10 clients.

• Leverage data insights, consumer research, and brand analysis to create effective high-performing creative assets.

• Collaborate with various internal departments and team members.

• Maintain open communication with clients and gauge their sentiment.

• Build strong client relationships and articulate Power Digital’s processes.

• Conduct research on client brands, competitors, and industry trends.

• Perform audits on accounts, identify successful ads, present data insights, and establish hypotheses and testing strategies via monthly roadmaps.

• Craft strategic, consumer-focused direct-response copy and messaging approaches.

• Manage production requests and outputs through Asana.

• Review video and image assets, providing constructive feedback to editors.

• Facilitate internal creative sync meetings and brainstorming sessions.

• Act as the primary client contact for creative strategy discussions.

• Manage the scope of edits, reshoots, and deliverables.

• Advocate for effective timelines, project scope, feedback, and direction to enhance performance.

• Identify potential opportunities for service expansion.

• Supervise interns and part-time or full-time team members, if desired.

• Utilize AI technologies to improve and optimize business processes.

• Make use of Power Digital’s Nova ecosystem.

⛳️ Requirements

• Expertise in Meta Ads Manager and/or comparable performance data tools (such as TikTok, YouTube, Pinterest, etc.).

• Technical proficiency in extracting and utilizing creative performance data to analyze trends and insights, guiding creative roadmaps.

• Knowledge of best practices for performance-driven creative and the capability to implement these insights effectively.

• Skill in writing compelling ad copy, structuring scripts, and overseeing execution with relevant visuals.

• Ability to communicate and collaborate effectively with clients, production, and post-production teams.

• Capacity to achieve strong campaign results through high-impact creative work.

• Legally authorized to work in the U.S.

🏝️ Benefits

• Fully remote, in-office, or hybrid work options available for individuals legally permitted to work in the U.S.

• Equal Opportunity Employer dedicated to promoting diversity and inclusion.