Creative Strategist, UGC & Performance Ads

This is a fully remote position, open to applicants in Germany.

📋 Description

• Conduct analysis of products, target demographics, reviews, competitors, and performance metrics.

• Create angles and concepts tailored for each brand, funnel stage, and platform.

• Produce concepts, hooks, and scripts for UGC advertisements, street interviews, and advertorials.

• Choose appropriate creators from the current talent pool and source additional creators as necessary.

• Provide briefings to creators, address inquiries, review raw footage, and offer constructive feedback.

• Organize reshoots when submitted content fails to meet specified requirements.

• Evaluate submitted content for alignment with brand identity, messaging, compliance, and editing standards.

• Oversee creative client interactions, present concepts, collect feedback, and manage approval processes.

• Utilize performance data and client goals to inform the next phase of creative development.

• Assess the effectiveness of hooks, creators, and formats, and apply insights to new concept creation.

⛳️ Requirements

• Proven experience in creative strategy, UGC, social media advertising, or content creation—preferably in an agency, DTC brand, or creator setting.

• Strong understanding of effective advertising techniques, with experience in metrics such as Hook Rate, Hold Rate, CTR, and CPA.

• Ability to craft audience-specific hooks, scripts, and briefs.

• Keen ability to identify credible and authentic creators.

• Confident and professional communication skills in client-facing situations.

• Highly organized and self-driven, especially in a remote working environment.

• Native-level proficiency in German and good command of English.

• Alignment with values emphasizing customer satisfaction, authenticity, quality commitment, reliability, and a collaborative team spirit.

🏝️ Benefits

• Fully remote work or hybrid options available from our offices in Cologne and Hamburg.

• Professional development budget.

• Coaching opportunities.

• Annual performance reviews focused on development.

• Regular team-building events.

• Opportunities to participate in trade shows and conferences.

• Workation options available.

• Choice of hardware for your work setup.

• Meal allowance provided.

• Public transport pass included.

• Membership to Urban Sports Club.

• Access to two offices featuring (rooftop) terraces.

• Dog-friendly work environment.

• Remote-first team culture with ample opportunity to influence your work.

• Support from the structures and resources of a large agency.

• Assistance from Media Buying, Analytics, and Account Management teams.

• Career advancement opportunities within the agency group.