Senior Creative Strategist, Fashion

This is a fully remote position, open to applicants in Brazil, +4 more countries.

📋 Description

• Oversee the creative strategy for paid social campaigns across 6–10 clients.

• Leverage data insights, consumer research, and brand analysis to craft high-impact creative assets.

• Work collaboratively with various internal departments and roles.

• Maintain effective communication and positive sentiment with clients.

• Build rapport with clients and articulate Power Digital's processes.

• Conduct research on client brands, their competitors, and relevant industry trends.

• Audit accounts to discover successful ads and present findings to clients.

• Formulate hypotheses and testing strategies utilizing monthly roadmaps.

• Develop consumer-focused direct-response copy and messaging strategies.

• Manage production requests and workflows using Asana.

• Review video and image assets, providing constructive feedback to editors.

• Facilitate internal creative meetings and brainstorming sessions.

• Act as the primary client liaison for creative strategy matters.

• Oversee requested edits, reshoots, and other necessary deliverables.

• Guide clients regarding timelines, project scope, feedback, and creative direction.

• Identify opportunities for service expansion.

• Potentially supervise interns and part-time or full-time team members.

• Utilize AI technologies to improve and optimize business processes.

• Utilize Power Digital’s Nova ecosystem for departmental tasks.

⛳️ Requirements

• Advanced proficiency in spoken and written English.

• Experience with Meta Ads Manager and/or other performance data tools such as TikTok, YouTube, and Pinterest.

• Technical ability to extract and utilize creative performance data for trend analysis and to inform creative roadmaps.

• Knowledge of best practices for performance-driven creative and the capacity to apply these insights effectively.

• Skill in writing compelling ad copy, structuring scripts, and managing execution alongside visual elements.

• Capability to communicate and collaborate effectively with clients, production, and post-production teams.

• Proven ability to achieve strong campaign results through high-performing creative strategies.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional growth and development.

• Collaborative and innovative work environment.

• Access to cutting-edge tools and technologies.

• Flexible work arrangements to promote work-life balance.