Creative Lead

This is a fully remote position, open to applicants in United Kingdom, +4 more countries.

📋 Description

• Lead and nurture the Creative Strategists at Aperture.

• Facilitate high-level creative discussions with clients.

• Establish benchmarks for creative strategy, copy, and briefing.

• Craft and refine hooks, scripts, headlines, and messaging.

• Leverage AI to enhance research, ideation, analysis, and iteration.

• Develop clear hypotheses and structured creative experiments.

• Evaluate performance and transform results into new ideas.

• Elevate the quality of UGC, video, static, and creator-led projects.

• Create systems to capture insights and enhance creativity over time.

• Identify trends, behaviors, and cultural changes early, assessing their relevance.

• Convert customer research, jobs to be done, and performance data into compelling creative directions.

• Collaborate closely with Pod Leads and Growth teams to integrate creative efforts with broader performance goals.

• Oversee Aperture’s performance creative function, raising the standard of creative output across the organization.

⛳️ Requirements

• Impeccable attention to detail.

• Outstanding copywriting abilities.

• Strong strategic and analytical mindset.

• Excellent communication skills for client-facing interactions.

• Proficient in utilizing AI within your creative processes.

• Experience in managing and mentoring creative talent.

• In-depth knowledge of internet culture and emerging trends.

• Extensive experience in performance creative or creative strategy.

• Strong grasp of experimentation principles and performance metrics.

• Comprehensive understanding of customer psychology and jobs to be done.

• Excellent familiarity with Meta, TikTok, UGC, and short-form creative formats.

• Must be able to operate within the UK timezone.

• Experience in apps, subscriptions, DTC, or other performance-oriented businesses is highly advantageous.

🏝️ Benefits

• Remote-first work environment.

• Flexibility to work from your most productive location.

• Regular collaboration, team meetings, client engagements, and in-person gatherings.

• Company retreats, events, conferences, and working sessions worldwide.

• Travel expenses for team meetups are fully covered.