Creative Strategist, Paid Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the creative and messaging strategy for paid media and search-driven campaigns, focusing on static ad formats.

• Create campaign concepts, develop creative frameworks, and establish testing roadmaps aligned with acquisition and revenue objectives.

• Evaluate performance metrics using CTR, CAC, CPA, ROAS, and campaign-specific KPIs.

• Convert performance data into actionable insights and strategic recommendations.

• Provide regular performance reporting and updates to marketing leadership.

• Enhance creative assets, messaging, and formats based on performance trends and audience insights.

• Lead A/B testing and structured creative experimentation initiatives.

• Identify successful creative patterns and scale high-performing concepts.

• Supervise and coordinate with designers and QA support teams.

• Establish creative priorities and manage workflows, timelines, quality, accuracy, brand consistency, and asset delivery.

• Collaborate with media buying, performance marketing, CRO, and analytics teams.

• Create and refine creative assets for Amazon, Target, and other digital retail platforms.

• Work together on advertorials, listicles, and content-driven landing experiences to boost conversion rates and funnel efficiency.

• Aid in multi-channel campaign planning, rollout strategies, testing plans, and launches.

• Assess market trends, audience insights, competitor activities, performance data, and platform analytics.

• Review emerging creative formats, advertising technologies, and performance tools.

• Oversee creative concepts, mockups, and prototypes for paid media and e-commerce.

⛳️ Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field (or equivalent experience).

• Over 3 years of experience in paid media creative strategy, performance marketing, or digital advertising.

• Strong grasp of paid social, search-driven marketing, and principles of performance creative.

• Proficient in interpreting performance data and transforming insights into creative enhancements.

• Proven experience in leading creative or design teams.

• Familiarity with e-commerce platforms such as Amazon, Target, and retail media networks.

• Experience in collaborating with analytics and media buying teams.

🏝️ Benefits

• Fully remote, flexible work environment.

• Access to RYZE creative assets, tools, templates, and performance insights.

• Weekly creative and learning sessions.

• Access to leading AI video, image, voice, and generation platforms.

• Continuous learning and development, including courses, internal resources, tutorials, and ongoing experimentation with new tools and techniques.

• Opportunities for leadership, management, training, and specialized creative roles.

• High creative ownership and chances to experiment with new formats.

• Performance-based bonuses for high-performing creatives when ads achieve key performance milestones.

• Opportunity to work on impactful performance creative for a rapidly growing brand.