Senior Trade Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Overall accountability for trade marketing initiatives at ahead.

• Create innovative and brand-aligned POS materials.

• Establish and nurture a network of POS producers and creative collaborators.

• Keep track of global trends in shopper marketing, retail design, and in-store experiences.

• Ensure alignment of trade marketing campaigns with performance marketing, brand activation, social media, CRM, and influencer marketing.

• Work closely with Brand & Design on sell-in materials and retailer presentations.

• Strategize and implement out-of-home campaigns.

• Assist the KAM team with sell-in strategies, annual business review documents, and account-specific activation plans.

• Formulate category management arguments and shopper insights.

• Create retail concepts aimed at boosting sales and distribution.

• Develop market-specific trade marketing strategies for France, the Netherlands, Belgium, and Poland.

• Analyze retail frameworks, shopper behavior, and the competitive landscape in the respective markets.

• Craft local POS strategies and activation concepts.

• Coordinate influencer campaigns with a focus on retail.

• Design creator concepts to enhance traffic and visibility among retail partners.

• Manage co-creation projects involving the brand, influencers, and retail partners.

• Oversee the budget allocated for trade marketing activities.

• Report to the Sales Director and management regarding campaign outcomes, POS performance, and market development.

⛳️ Requirements

• Over 5 years of trade marketing experience in the FMCG sector.

• Familiarity with retail structures, shopper marketing, and in-store execution.

• Demonstrated success in formulating and executing trade marketing strategies.

• Experience in creating and deploying POS materials from concept to store implementation, including supplier management and quality assurance.

• Proven track record of cross-functional collaboration with KAM, Brand, and Marketing teams.

• An international perspective; ideally, experience in developing trade marketing concepts across multiple markets.

• Organized and entrepreneurial work approach.

• Strong creativity with the ability to produce striking POS solutions.

• A mindset of strong ownership.

• A creative vision combined with commercial acumen.

• Background in the better-for-you, confectionery, or snack sectors.

• Knowledge of retail structures in France, the Netherlands, Belgium, or Poland.

• Experience in managing influencer campaigns with a retail focus.

• Expertise in category management.

• Fluency in German and English.

🏝️ Benefits

• Competitive and attractive salary with role-dependent bonus potential.

• Access to snacks, drinks, and ahead merchandise.

• Monthly budget of €50 for Urban Sports Club, mobility options, or vouchers from popular brands like IKEA, MediaMarkt, LEGO, and more.

• 28 vacation days plus two additional days off on December 24 and December 31.

• Regular after-work social events.

• Annual team retreats.

• Opportunities for professional and personal growth through cross-functional projects, structured feedback cycles, and a steep learning curve.

• Creative autonomy and the chance to make a tangible impact in a rapidly growing environment.