Senior Strategy Director

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Direct the strategic vision for priority client engagements that have a significant impact.

• Facilitate discovery processes, craft strategy briefs, and convert business challenges into implementable plans.

• Create annual and quarterly growth roadmaps linked to quantifiable outcomes.

• Establish business objectives, growth priorities, audience insights, positioning, channel strategy, investment rationale, and measurement frameworks.

• Spearhead audience insights, competitive assessments, and market intelligence initiatives.

• Determine the channel mix, sequencing, investment rationale, and comprehensive media plans across the funnel.

• Collaborate with leaders in media, CRM, SEO, digital experience, creative, web, and analytics.

• Set up measurement frameworks and analyze performance indicators.

• Lead strategic narratives for Quarterly Business Reviews and planning sessions.

• Serve as a strategic ally to client stakeholders regarding growth opportunities and recommendations.

• Align KPIs, messaging, channel strategies, and measurement frameworks across various disciplines.

• Provide account and delivery teams with strategic frameworks and guidance.

• Contribute to agency-wide strategic frameworks, playbooks, and planning tools.

• Engage in agency thought leadership, category playbooks, growth narratives, and new business ventures.

• Occasionally travel for company events and industry conferences.

⛳️ Requirements

• Over 5 years of experience in marketing strategy, integrated strategy, brand strategy, media strategy/planning, or growth strategy in an agency or client-side setting.

• Robust experience in developing integrated marketing strategies across various channels and disciplines.

• Proven background in media strategy and planning.

• Capability to design full-funnel, multi-stage media plans that extend beyond performance marketing.

• Proficiency in translating business objectives into distinct strategic directions.

• Strong analytical abilities utilizing performance data, research, and market intelligence.

• Systems-thinking approach that connects messaging, channels, customer experience, and measurement.

• Exceptional storytelling and communication skills.

• Strong facilitation and collaboration abilities.

• Executive presence when presenting to senior client stakeholders.

• Excellent organizational skills and capacity to handle multiple planning cycles and initiatives.

• Comfort in navigating ambiguous environments.

• Experience in constructing media strategies throughout the entire customer journey.

• Experience in developing cross-channel, integrated marketing strategies.

• Background in guiding annual planning, strategic roadmapping, and growth discussions with clients.

• Experience working alongside media, creative, digital experience, CRM, and analytics teams.

• Bachelor's degree in marketing, business, communications, or a related field.

• Familiarity with AI tools such as ChatGPT, Midjourney, Claude, and Perplexity.

• Willingness to continuously experiment with, document, and share the use of AI tools.

• Industry experience in CPG or B2B is advantageous but not mandatory.

• Experience in the education sector is highly preferred.

• Must reside in the United States or Canada.

• The employer is unable to provide visa sponsorship.

🏝️ Benefits

• Fully remote work opportunities across the U.S. & Canada.

• Monthly work-from-home stipend.

• Summer Fridays.

• Unlimited paid time off (U.S.).

• Competitive vacation policy (Canada).

• Parental and family leave options.

• Comprehensive health benefits.

• Mental health support.

• Company-paid disability and life insurance coverage.

• Employer contributions to retirement plans: 401(k) in the U.S. and RRSP matching in Canada.

• Quarterly performance evaluations.

• Opportunities for career advancement.