Senior Strategist, Creative

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Spearhead the creation of platform-native campaign strategies that merge creative storytelling with measurable brand outcomes.

• Take ownership of the strategic direction from initial pitch to post-campaign analysis.

• Design comprehensive campaign strategies that encompass audience profiling, creator selection, content formats, messaging, and performance KPIs.

• Collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development teams.

• Develop platform-native campaign concepts that resonate with brand tone and business objectives.

• Craft briefs and strategic presentations for clients and creators.

• Establish and enhance measurement frameworks across CPV, ER, and platform-specific KPIs.

• Leverage first-party, platform, and audience data for targeting, creative direction, and optimization.

• Work in partnership with Paid Media and Client Solutions to analyze results and provide strategic recommendations.

• Perform cultural listening, market research, and platform trend analysis in sectors such as fashion, beauty, CPG, and sports.

• Convert emerging insights into innovative campaign concepts and brand opportunities.

• Contribute trend insights and perspectives to new business presentations, pitches, and proposals.

• Deliver strategic recommendations during client calls and clarify campaign decisions.

• Collaborate with Account and Campaign Leads to respond to briefs and enhance campaign strategies.

• Serve as the strategic lead for a client portfolio and foster value-driven client relationships.

• Report directly to the Strategy Director.

⛳️ Requirements

• 4–6 years of experience in strategy, planning, insights, or branded content, preferably within creator, fashion, beauty, CPG, sports, or social-first brand contexts.

• Familiarity with implementing or utilizing AI tools in workflows.

• Extensive knowledge of platform behaviors, content formats, and the creator economy across TikTok, Instagram, and YouTube.

• Profound understanding of TikTok culture, trend cycles, and platform-native audience behavior.

• Capability to translate brand identities into authentic, captivating creator content.

• Proficient in working with performance metrics, audience data, and platform insights.

• Ability to structure frameworks, make data actionable, and clearly present performance narratives.

• Exceptional skills in brief writing, storytelling, and presentation.

• Strong client-facing abilities and the confidence to articulate ideas and propel strategy forward.

• Experience owning strategy across multiple live campaigns and strategic touchpoints.

• Passionate about beauty, social culture, and creator content.

🏝️ Benefits

• 1-month freelance engagement with the potential for extension.

• Remote work arrangement.

• Adjustments to the interview process available for candidates requiring support.